Product Marketing Director

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or creating go to market plans for cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

As a Product Marketing Director, you will oversee a team of Product Marketing Managers that are marketplace leaders for their given Product team and be the main person responsible for the overall strategy of multiple sports. In this role, you will provide market analysis, knowledge, and input to guide the product strategy and roadmap of our product groups, driving marketing efforts around product changes and creating and executing launches across multiple sports and market segments.

What You'll Do:

• Build our product marketing function from the ground up - driving demand, usage and business impact of new and existing products. You'll become a vital member of GC and provide insights and product positioning enabling everyone from Product to Business Development teams with your in-depth knowledge of our market, customers and competition. 
• Champion our products internally and externally and keep executive leadership abreast of product marketing plans and results, inspiring, informing, and creating confidence in your strategy to grow our reach within these new product spaces.
• Combine product thinking, data analysis, segmentation, positioning, naming, and go-to-market planning to define how we bring new products and experiences to our customers, with a focus across multiple sports and product offerings. 
• Partner with a wide variety of teams to define and achieve business objectives, and use data to demonstrate the success of your work.
• Develop plans for each quarter and fiscal year aligned with marketing, brand and business goals and drive alignment across all parts of the business.
• Be responsible for achieving the P&L of a group of sports, ensuring we hit top line revenue targets in a profitable and sustainable way. 
• Lead work that fundamentally shapes how we develop, evolve and market our products, including product positioning, naming, messaging strategy, and value propositions. 
• Develop sales enablement materials and deliver training to Direct Sales teams to inform selling strategy and messaging for new products.
• Lead go-to-market strategy for new products and features, and partner with other internal Marketing teams to build full-funnel marketing plans that drive awareness, product adoption and retention. 
• Manage all steps toward successful product launch including being an expert in acquisition, activation, retention, and referral.
• Manage a portfolio of sports with a focus on increasing engagement, retention and revenue expansion opportunities.

Who You Are:

• 5+ years of product marketing experience with an understanding of full lifecycle marketing, product launches, pricing and positioning
• Advanced knowledge of sports strongly recommended, basic knowledge required
• Ability to work cross-functionally across multiple teams and organizations and to influence outcomes
• Prior management of team members
• Excellent presentation skills and executive presence
• Experience working in a start-up to scale environment
• Previous SaaS experience in both B2B and B2C
• Highly skilled in translating complexity into simplicity
• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment

Perks:

• Work remotely or from our well-furnished, modern office in NYC's FiDi.
• Unlimited vacation policy.
• Technology stipend - $4,000 every 2 years to purchase new technology.
• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.
• Life insurance - basic life, supplemental life, and dependent life.
• Disability leave - short-term disability and long-term disability.
• Retirement savings - 401K plan offered through Vanguard, with a company match.
• Generous parental leave.
• DICK'S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $130,000 and $170,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.