Product Marketing Director

Be Part of Our Next Chapter 

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalized and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

The Product Marketing Director is responsible for developing, directing, and driving all the marketing strategy and activity for our holistic product and service offering. This includes defining our product value proposition, audience profiles, branding, positioning, naming, visualization, and messaging to help drive sales of product to our target customer audiences.

Responsibilities:

• Establish an internal Product Marketing function at the intersection of Product, Customer, Brand and Sales, including building and executing a comprehensive product marketing strategy and framework

• Define our product & service value proposition, audiences, messaging, competitive differentiation

• Develops framework and principles for product categorization, branding, naming, visualization, and messaging

• Collaborate with Design Manager to define how to visually communicate our product offering

• Develop GTM strategies for product launches and iterations/updates

• Lead and drive development of product marketing collateral and tools

• Collaborate with wider marketing team to create product-focused content (whitepapers, webinars, presentations, videos, marketing materials, etc.) as well as marketing strategies to promote products / solutions

Success Factors:

• Established product marketing framework and strategy with marketing materials, touch points and tools to enable our Account, Business Development and Marketing teams

• Standing up an internal product marketing function

• Enabling Account Management and Business Development teams in effectively executing and delivering on sales plans and targets

• Efficient and effective collaboration with key stakeholders across Product, Brand, Marketing and Customer groups

Qualifications & Experience:

• Successfully building and executing a holistic and multi-faceted product marketing strategy

• Experience in technology and/or QSR sector and exposure to digital hardware and software preferred

• 8-10 years of applicable experience in product marketing, marketing, or product management

• Creative, innovative, and strategic thinker with strong communication skills

• Demonstrated ability to develop strategies for achieving business goals, to translate business strategies into clear objectives and tactics, and to proactively anticipate future trends or problems, their potential impact, and how to address them with relevant strategies

• Experience building and leading a new team: strategy development, stakeholder management, workflow and collaboration establishment, capacity and capability planning and leadership/management

Capabilities:

• Strong collaborator and facilitator; able to drive collaboration, progress, and outcomes with a cross-functional group (in person and remote)

• Flexibility in working style to accommodate global time zones and various collaboration styles

• Self-motivated, organized, strategic and detailed thinker that learns and adapts with speed

• Innate drive/hunger to build from the ground up, take risks, think outside the box and work quickly and efficiently

Ability to consider and understand various inputs to create digestible, intentional, and engaging information

About Coates

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.

Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.

Join a Crew that Cares

Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).

The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

Be inspired To Be More

We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).