Product Marketing Director

The Marketing team is looking for a talented Product Marketing Director to help define this new product category, educate and empower a diverse customer base across the public and private sectors, and communicate to a wide range of executive stakeholders and cross-functional operational users. The Product Marketing Director will operate as a player/coach while building the Product Marketing function and building and managing a team.  Working closely with key partners across marketing, sales, product, and company leadership, this individual will play a critical role in helping us build the product category, accelerate sales and adoption, and stand out from competition in the markets in which we compete.

• Build the product marketing function, recruit and manage product marketing managers, and create the processes and systems for scaling product marketing across Altana’s enterprise, government, logistics, and platform customer segments
• Develop product positioning and messaging informed by user research, market insights, and product understanding
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, research, and engineering—to drive and develop launch plans for our products
• Storytell and communicate effectively across a wide range of audiences—from developer, to compliance manager, to Chief Operating Officer. 
• Design, scope and execute product marketing strategies needed to reach different customer segments
• Build emotional connections with our audience, helping to educate, entertain, and sell products that solve their challenges 
• Convey highly sophisticated technical solutions in easy to understand and value terms

• 5+ years related experience as a product marketer in fast-paced environments, ideally with experience managing other product marketers
• A compelling portfolio of work that demonstrates high-quality marketing work selling sophisticated technology solutions to both technical and non-technical audiences
• Entrepreneurial sense of ownership of the success of the product
• Excellent communication skills to clearly and concisely communicate complex topics to diverse stakeholders (engineers, customers, etc.) in written and verbal form
• Passionate about product and technology; keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Experience in marketing high value enterprise software products is a strong preference
• Experience with visual design tools is a plus