Product Marketing Lead, AI
Job Description
This is a 3-6 month contract position.
The RoleWe are looking for a Product Marketing Lead who is responsible for developing and executing the marketing strategy for our company's AI-powered food ingredient formulation platform. This includes identifying and developing key partnerships with food ingredient formulation companies, ingredient suppliers, and other key players in the market. The Product Marketing Lead will also be responsible for developing and executing our go-to-market strategy, leveraging our internal, cutting-edge AI tools. They should also be able to speak to key pains in the ingredient formulation and reformulation process so they can connect with potential customers as the head of our business development strategy.
Responsibilities:
- Identify and develop key partnerships with food ingredient formulation companies, ingredient suppliers, and other key players in the market.
- Develop and execute our go-to-market strategy, leveraging our internal, cutting-edge AI tools.
- Develop and execute marketing campaigns that reach our target audience and generate leads.
- Create and manage marketing collateral, such as website copy, brochures, and email campaigns.
- Work with sales to close deals and track the performance of marketing campaigns.
- Stay up-to-date on the latest trends in food ingredient formulation and technology.
- Represent the company at industry events and conferences.
Qualifications:
- Experience in product marketing, preferably in the food industry.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work cross-functionally.
- Ability to think strategically and creatively.
- Passion for marketing and technology.
If you are a highly motivated and experienced Product Marketing Lead with a passion for food and technology, we encourage you to apply. This is an exciting opportunity to join a company that is revolutionizing the way food is made.
Our client is an Equal Employment Opportunity Employer. We’re helping them to build a diverse, inclusive, empathetic community where every one of us belongs. A place — not just a workplace — that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.
Background and reference checks may be required by our client. Physical requirements include ability to communicate effectively in written and oral forms, to listen and hear and/or read on and through electronic devices for extended periods of time.
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Date Posted
09/06/2023
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