Product Marketing Manager

GuidePoint is looking for a high-energy and proven Product Marketer with experience in an information security company or B2B SaaS tech organization. This role will be part of the Corporate Marketing Team, reporting to the VP of Marketing and Product Strategy. This person will work closely with subject matter experts in the organization to produce highly valuable content that strongly positions GuidePoint Security’s professional services in the market and facilitates sales efforts of these services. 

The ideal candidate will thrive in a fast-paced environment. You should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the story and drivers behind products and services.

Roles and Responsibilities:

• Lead content development and go to market strategy for new and existing solution offerings
• Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
• Create and curate content such as datasheets, sales presentations, web copy, whitepapers, videos, webinars, podcasts and more. 
• Position GuidePoint’s professional services from a thought leadership perspective as well as from a competitive angle, and understand the different personas involved in a purchase decision
• Conduct market and competitive analysis to better position services
• Craft compelling messages for use across marketing channels (landing pages, campaigns, etc.)
• Work with various teams (Professional services teams, Growth Marketing, Brand and Design) to ensure proper collateral is created and used in GTM efforts
• Drive the company’s blog strategy and content creation
• Manage our Digital Asset Management platform (Brandfolder) to ensure that every service area has updated and relevant content

Experience Requirements:

• 7+ years’ experience in Marketing in similar role
• Must have previous Cybersecurity experience
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
• Strong communication, presentation, and leadership skills
• Demonstrated success in positioning and launching differentiated products/services that meet and exceed business objectives
• Excellent written and verbal communication skills, possibly including some copywriting skills
• Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
• Deep understanding of how a product/service is sold and the channels they are sold into
• Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Professional Services leaders is especially important.
• Preferred experience with social media, support for digital marketing campaigns, and updating a Wordpress website

Travel Requirements:

• Up to 10% travel required

Physical Requirements:

• Sedentary work
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day