Product Marketing Manager

As part of Particle Health’s marketing team, you’ll own the product marketing strategy and bring to life our offerings to the digital health space. 

You will be influencing key product features, defining the user experience, refining positioning and messaging, and working cross-functionally to build and execute full funnel marketing campaigns. You will be comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail.

A successful candidate must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating collateral that enables the sales team, running product marketing campaigns that fuels demand gen, and analyzing your multi-channel performance). This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The position reports to the VP of Marketing, and is open to remote workers in the U.S. 

• Own the strategy and day-to-day execution of creative and effective product marketing campaigns. This means you’ll have autonomy over the product marketing plan and it’ll also be up to you to be in lockstep with the Product team to create and execute content. 
• Understand the pain points and needs for our target audience and more generally, the health tech industry landscape
• Act as the subject matter expert, successfully championing Particle’s offerings by leading the development of positioning and customer facing messaging.
• Create and execute a monthly technical newsletter for our developer audience
• Own reporting of key content and marketing metrics to broader organization 
• Analyze data, create visualizations, and craft impactful stories demonstrating the power of our product offerings 
• Assist with the publication of long-form lead gen content (e.g., white papers and webinars) and sales enablement assets (e.g., sales decks and one-sheeters)
• Work closely with the Product/Tech teams to project manage product launches on time (and to much fanfare!) 
• Partner with your peers, a Growth Marketer and Content Marketer, to amplify content via organic, owned and earned media

• 4-7 years of hands-on B2B product marketing experience (SaaS/technology preferred)
• Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandising teams
• High attention to detail and ability to manage multiple, competing priorities simultaneously.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Strong quantitative skills - ability to use data to develop and measure marketing programs.
• Excellent verbal and written communication skills.
• Experience crafting whitepapers, webinars, blog posts, multimedia content, and sales collateral
• Comfort performing data analysis and navigating Excel
• Strong ability to collaborate with internal and external stakeholders
• Experience marketing in healthcare, data and/or SaaS