Product Marketing Manager

The Team: 

At Quickbase, we believe that exceptional employees are the key not only to our success, but also to our customers success. Our teams are small, diverse, nimble, and highly-empowered to drive Product excellence. Each team owns its own commitments and outcomes. Our employees enjoy interesting challenges, learn fast, and strive to do the best work of their life. 

Position Overview: 

Are you passionate about empowering customers to transform their organizations with technology? Are you a master at simplifying powerful technology into something anyone can understand? Do you thrive in a fast paced, results-oriented, highly collaborative environment? If you answered 'yes,' then read on! 

At Quickbase, we're on a mission to democratize how business applications are developed. We are the market leading no-code application development platform that empowers anyone, regardless of technical background, to build solutions that streamline business operations, automate workflows and deliver business insight. With Quickbase, our customers transform their businesses and their careers. 

We are seeking an experienced product marketing manager to join our world class product team. This role will deeply understand our IT persona and product functionality supporting that persona. Experience with an understanding of the IT audience, their role in the software buying process, their requirements, motivations and objections as a persona are strongly encouraged. The role is responsible for creating and executing go-to-market strategies and content to drive revenue by winning new logos and increasing active users among our existing customers. 

Success in this role requires an ability to combine strategic thinking and tactical execution, collaboration across multiple functions, simplicity in communications and a healthy dose of enthusiasm! 

Responsibilities: 

· Develop a deep understanding of Quickbase's IT audience and the platform governance process. Influence product priorities and business strategies to win the IT conversation and increase confidence of Quickbase among IT, business power users and other builder communities. 

· Conduct competitive and market research to develop insights about the no/low code application platform market segment, developer personas and key platform use cases. Partner closely with product management to incorporate these insights into the product roadmap early in the product life cycle. 

· Define and drive go-to-market and launch strategies for monthly platform releases and the introduction of high value product features. Create and deliver sales and customer success enablement, customer communications, press releases and define ongoing adoption campaigns. 

· Develop core messaging content, value propositions, benefit statements, persona guides, positioning, sales playbooks, case studies and other content necessary to drive marketing programs, sales campaigns, the web site, webinars, videos, blogs and events. 

· Build relationships with industry analysts and other third parties to gain market insights, gather feedback about Quickbases product and strategy and raise awareness about Quickbase. 

· Define key metrics for feature adoption, product launches and builder success. Measure progress and evaluate performance to ensure continuous improvement. 

Desired Skills and Experience 

· Bachelors degree, MBA preferred. 

· 3+ years experience in product marketing or management of SaaS-based software products or platforms 

· Experience with application development, databases and cloud-based technology 

· Strong written and verbal communications skills 

· Experienced presenter 

· Strong cross-functional collaborator 

· Creative problem solver 

· Able to operate independently to manage multiple projects and competing priorities