Product Marketing Manager

Imagen Technologies is a high growth healthcare startup enabling patients to be diagnosed, treated, and managed at their primary care appointment (vs. having to refer out to hospitals, imaging centers and other slow and expensive options). Today, we’ve built an AI-enabled platform that enables patients to receive immediate diagnostic tests, immediate results, and immediate next steps – all in a single Primary Care appointment. For example: through our platform, women across the U.S. are now receiving comprehensive breast imaging, results, and specialist-driven next steps at their local Primary Care office, condensing a multi-month diagnostic journey into 60 minutes. 

With over $135m in funding from Google Ventures and some of the largest clinical networks in the country, we are rapidly expanding this platform across the U.S. - from 7 states and 50,000 patients in 2022, to 16 states and 500,000 patients in 2023. By 2026, we will be delivering care across 35 states and to more than 5m patients per year. 

We're looking for a Product Marketing Manager to drive category creation and Imagen’s market position in the new category. In this role you will work closely with company leaders, the product team, and sales to develop and deliver Imagen’s compelling story and message to primary care practices. Your primary goal is to establish the diagnostics as a service product category and Imagen’s leadership position in it. This individual will help evolve our market positioning, messaging, and will play a primary role developing the core selling materials used by the field. We’re looking for someone who can take the positioning and messaging and build out presentations, sell sheets, battlecards, and other selling tools. In addition to creating selling materials, you’ll create strategic go-to-market plans and work cross functionally to implement them.

Responsibilities:

• Defines the key messaging and positioning elements for Imagen’s Diagnostics as a
  Service platform, including messaging by audience
• Understands the customer, the market and uses strong analytical skills to develop
  effective Go-To Market strategy, and then implements it
• Develops and optimizes strategic product launch plans to stimulate measurable
  awareness of the value proposition and works cross functionally to put plans into market
• Develops the B2B buyer’s journeys for new products/capabilities and existing products
  and partners with the digital and acquisition marketing teams to optimize experience.
• Actively engages in ongoing product market research, competitive intelligence, and
  marketing industry intelligence to continually optimize positioning of assigned solutions
  and maintains a competitive tracking library
• Develops buyer personas and uses these to create presentations, sell sheets, white
  papers, and other assets that enable the sales team
• Works in partnership with Product Development leadership to understand product and
  services technologies and capabilities and develops value propositions to fuel effective
  communication in the market
• Works with Communications Content Strategy team and Sales Enablement teams to
  source and produce a variety of content types to assist sales, drive awareness, or
  demonstrate thought leadership

Qualifications:

• Bachelor’s degree required
• 5+ years of marketing experience with at 2+ years of product marketing experience
• Excellent written and verbal communication with a knack for creating engaging stories
• First rate writing skills with an ability to quickly capture and structure a compelling
  narrative for a given audience
• Ability to absorb complex information and synthesize to create clear, compelling, and
  simple messages
• Experience leveraging multiple marketing and non-marketing channels to bring products
  and services to market
• Deep curiosity about how customers think and make decisions, and the analytical skills
  to discover the answers
• Experience enabling the sales team with great presentations and other sales assets built
  on solid positioning
• Possess a strong knowledge of modern B2B marketing strategies including inbound and
  account-based thought leadership & amp; lead generation marketing as well as media and
  analyst relations.
• Healthcare industry experience preferred

Our headquarters are based in New York, NY and this job is conducted remotely. 

The base salary range for the position is between $115,000 - $130,000, plus equity and benefits. Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

Imagen is committed to the principle of equal employment opportunity for all employees and applicants for employment and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Imagen will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.