Product Marketing Manager

This is a remote position open to both US and Canada.

Thread is a growing team of software engineers, robotics specialists, aviation experts, and machine learning professionals building the software that industries are adopting for integrating robotics workflows into enterprise systems. We use robotics, advanced computer vision techniques, neural networks, and emerging technologies to autonomously capture, package, transport, integrate and act on data.  

When the product is being developed and prepared for launch, the Product Marketing Manager will be brought into the process to educate the public about the value and benefits of the offering so they can convert potential customers into raving fans.

To do this, the PMM will focus on three levels of the sales funnel:

Acquisition: Bringing awareness to your product through content such as social media, copywriting, and blogs. This requires the Product Marketing Manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team who will create the desired content.

Engagement: Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action.

Conversion and Retention: Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases (when appropriate).

• Foundational marketing and campaign management experience.
• Software start-up experience.
• Experience engaging with Global 2000 customers, Utility Vertical a plus.
• Project Management skills.
• Strong organizational and communication skills.
• The ability to analyze relevant information and make informed decisions.
• The ability to prioritize tasks and responsibilities across projects.

As a part of the Thread Team, your time will be spent working both independently and as a group to complete critical projects and develop solutions to advance the goals of the company and its customers.  

Work hours are flexible and regulated by the projects required by your team and team supervisor. 

Benefits include unlimited leave per the terms outlined in our policy (sick and vacation) in addition to health, dental, vision, life, short-and long-term disability insurance options, and 401(k).