Product Marketing Manager

Echo360's Product Marketing Manager will join a marketing team that values creativity, collaboration, and action. As a Product Marketing Manager, you will develop in-app and in-market product marketing strategies and campaigns which will support overall platform growth and new feature releases. Working closely with Product, Engineering, Sales & Customer Success teams, you will be a partner to drive new releases to market and open new segments. We are looking for a product zealot and marketing maven; someone who operates with competitive curiosity, urgency, and strong right and left-brain skills to both create and analyze effective campaigns. You operate at the intersection of Marketing, Sales, and Product and architect the bridge-building between the benefits of our products and the markets that need them.

Requirements

• Planning and Project Management: Developing marketing strategies and managing cross-functional implementation to drive growth for specific product area(s)
• Campaign Design: Developing and executing in-app, in-market, and sales enablement content (videos, collateral), messaging and marketing for existing and new feature release campaigns
• Product Passion: Being a maven about our product/platform features and benefits
• Market Maven: Being an expert on our customers/users/segments, and the pain points our products address
• Competitive Intelligence: Being competitively curious about industry and marketplace activities, trends
• Collaboration: Working with product management, DevOps, sales, customer success, and marketing to develop product positioning and messaging that resonates with our market segment ICPs
• Strategy2Execution: Ability to think strategically and activate nimbly and accurately in a dynamic, entrepreneurial environment
• Critical Thinking: Assess and report on the effectiveness of product marketing activities, adjusting accordingly

Qualifications:

• Bachelor's Degree in Marketing or related field
• 3+ years of SaaS product marketing experience, preferably EdTech
• Content/social marketing experience
• Production/design experience in video and Adobe creative suite
• Experience with Hubspot, Salesforce, and Google Analytics.
• Excellent Writing and Presentation Skills.
• Strong analytical and problem-solving skills

Benefits

Echo360 offers generous benefits including medical, dental, vision, life & disability insurance, a 401(k) plan with company match and an unlimited PTO policy.