Product Marketing Manager

Ready to join a growing, high-performing marketing team that is passionate about product-led growth? Look no further. Wowza is a market leader in the video technology space, with a loyal base of developers and customers who use Wowza's video platform to innovate and deliver world-changing uses for live streaming video and video on demand.
As the Product Marketing Manager for Wowza, you'll partner closely with our marketing, sales and product teams and you'll collaborate with our talented team of subject matter experts in the video industry to help Wowza generate product growth, adoption and awareness.
You're an ideal candidate if you're a customer-driven Product Marketing Manager with experience marketing B2B SaaS platforms to developers in a product-led growth (PLG) model. You've got a passion for the product marketing discipline, you're a strategic thinker and you are confident in owning a product and driving for results. Wowza is a data-driven company, and you'll be a great fit if you demonstrate a passion for achieving targets. This role will have a large and direct impact on Wowza's ability to gain customer loyalty, and you'll find a true sense of pride in the role by being a major factor in Wowza's ability to leverage customer enthusiasm for the product to help expand through referrals and growth.
Denver based or US Remote only
What You'll Do
Own the development of product messaging, including positioning, segmentation, development of ideal customer profiles,

• Communicate the differentiated capabilities of our platform to our customers and developer community using effective language and visual aids
• Own a product revenue growth target and develop high-impact go-to-market plans to accelerate pipeline and revenue growth in partnership with product, sales, and marketing stakeholders
• Perform voice-of-customer research for the development of ideal customer profiles
• Research key market segments and apply best practices to accelerate the PLG flywheel effect and enhance the customer journey from trial to customer to growth and retention
• Be a product SME and advocate and deliver high-impact sales enablement programs, including well-positioned collateral, competitor analysis and key talking points
• Collaborate and support the demand generation team to deliver integrated marketing campaigns that engage prospects and accelerates and improves the customer lifecycle journey
• Partner with the product team closely for effective product launches
• Monitor industry trends and collaborate cross-functionally on thought leadership
• Create or lead effective product webinars, videos, podcasts and speaking events as needed both internally and externally to analysts, media, customers, prospects and partners
• Develop customer case studies that articulate ROI and business drivers by working closely with developers, customers and the sales team

About You

• Bachelor's degree in business, marketing, computer science, technical field, or equivalent work experience. MBA a plus.
• Demonstrated, metrics-driven success as a product marketer for a B2B SaaS company in a product-led growth (PLG) environment.
• Experience marketing to developers
• Talented storyteller who crafts compelling narratives that engage audiences and move them through each stage of the PLG journey
• Strong operator with proven skills in project management and prioritization
• Comfortable being accountable for growing product-line revenue
• Competitive, strategic thinker with ability to identify differentiating factors
• Collaborator and able to drive alignment cross-functionally to execute goals
• Outstanding written and verbal communication skills
• Entrepreneurial spirit and confidence to pick up and lead new projects
• Video technology experience is a plus.

Benefits
Salary: $110,000-$150,000

• Bonus Eligible

The base salary range represents the anticipated low and high end of our salary range for this position. Actual salaries will vary and will be based on a range of factors, such as a candidate's qualifications, skills, and competencies. The salary is one component of our total compensation package for employees.
Wowza offers a comprehensive benefits package which includes the following:

• Medical, Dental, and Vision insurance available 1st day of employment
• Generous Paid Time Off
• 401(k) with strong company match
• Dependent Care Flexible Spending Account
• Employer Paid Basic Life Insurance and AD&D

• Voluntary Life Insurance (Employee/Spouse/Child)
• Parental Leave
• Short-Term and Long-Term Disability
• Training & Development
• Employee Assistance Program (EAP)

Who We Are:
Wowza Media Systems is a Colorado-based, globally-known leader in video streaming software solutions. Wowza's software enables its customers to deliver high-fidelity video streams from any source to any destination, reliably at large scale and with low latency. Wowza's solutions are implemented by tens of thousands of customers in more than 100 countries, across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners.
Why Work for Wowza:
Join a fast-paced, private equity-backed Colorado software company sitting at the intersection of mission critical video streaming applications. Wowza has long standing reputations for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza's team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their role and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office as well as remote employees across the US and around the globe. Our Denver-area employees work in a flexible-hybrid environment allowing for flexibility and work-life balance tailored to each individual Wowzan.
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