Product Marketing Manager

Job Description:

DUTIES AND RESPONSIBILITIES

Market Research: Conduct in-depth research to understand pain points & needs of the customers across regions / market segments Competitive Research: Understand competitive dynamics to understand their product offerings and market positioning. Develop detailed competitor profiles and maintain an updated competitive intelligence database. Product Market Requirements : Collaborate with Sales and Marketing teams to determine the customers’ need in different and translate them into the market requirement documents. Product Market Evolution: Use insights gathered from customer understanding & competitive intelligence to help assess Ohmium’s product positioning and marketing tactics. Strategic Marketing Planning: Develop product marketing plan to effectively position our electrolyzer product in the market. This includes defining target applications and markets, identifying target accounts / projects, product positioning and messaging. Product Launches and Campaigns: Support planning and execution of product launches and marketing campaigns. Coordinate with marketing, sales, and external agencies to deliver compelling launch materials. Collateral and Content Development: Drive marketing materials such as brochures, datasheets, sales presentations, technical specifications, and case studies. Ensure content is technically accurate and tailored to meet the needs of our customers. Sales Enablement: Equip the sales team with the knowledge to effectively sell our product in the market. This includes training materials, competitive product analysis, and customer insights. Performance Metrics: Define KPIs and ways to monitor & capture market feedback and adjust product strategy related decisions, marketing collaterals accordingly.

FORMAL EDUCATION, CERTIFICATIONS OR EQUIVALENT

• Bachelor’s degree in Engineering, management or equivalent (required)
• Master’s degree or MBA (preferred)

Product marketing manager is a passionate leader responsible for creating product positioning and messaging to drive success of a product in the market. Product marketing manager will collaborate closely will cross functional teams including product development, engineering, sales and marketing team to ensure our product meets customer needs and achieves business objectives -

Ohmium is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.