Product Marketing Manager

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

We are looking for a highly empathetic Product Marketing Manager who will obsess over our customers’ wants and needs, “work backwards” from that customer obsession to define the positioning and messaging of Branch’s offering to our B2B customer, and partner with Marketing Channel Owners to coordinate how Branch tells and sells our unique selling proposition.

As the subject matter on what makes our customers tick, you’ll translate new-product features into a specific messaging strategy that communicates those features in the customers’ language of value.

You’ll bring your competitive, customer and market insights to aid Product in building business cases for product enhancements that continue to improve Branch’s value proposition.

What you’ll do:

Connect the dots between Branch’s product and the market – in both directions:

• act as the voice of the customer, leading the creation of Branch’s positioning, value propositioning and messaging;
• coordinate with Product to orchestrate the successful delivery of a coordinated go-to-market plan for new product releases; and
• lend customer insight to Product and Marketing to continuously increase demand for existing products.

We’re looking for someone with:

• 5+ years of experience in product marketing,
• a proven track record in launching products (from ideation to market release) that achieved business objectives,
• ability to fluidly shift between thinking analytically, strategically and creatively
• Knowledge of payments industry is a plus
• Experience in a B2B2C business model is a plus

You’d be a good fit if:

• You “Work Backwards” - you put yourself in the shoes of the customer, and “work backwards” from your empathy for their experience to build thoughtful business solutions.
• You know that Great Minds Don’t Think Alike - You seek to get it right as a team–not be right as an individual. You reinforce a workplace where ideas win based on their merit–not based on the designation or the influence of the person presenting them.
• You See the Forest and the Trees - You know that the important details can change the approach, and small improvements can compound into enormous impact over time.
• You “Recognize the Door” - Some decisions are irreversible: one-way doors. Some are reversible: two-way doors. You move quickly through two-way doors, exercise caution with one-way-door decisions, and are good at recognizing the difference between them.

Benefits: 

• Work from anywhere 
• Branch-paid medical, dental, and vision insurance 
• Equity
• 401k
• Flexible time off
• Paid company holidays
• Paid parental leave

Working at Branch

Headquartered in Minneapolis but with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, the Star Tribune’s Top Workplaces, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about