Product Marketing Manager

About Zowie:

At Zowie we believe that buying online can feel like walking into your favorite local shop: personal friendly and easy. Top ecommerce brands (True Classic Modivo MediaMarkt et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support speak their brands’ voice drive customer loyalty and boost their revenue. With just 1 out of every 1000 website visitors talking to customer service globally we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.

We’re a team of over 100 very ambitious individuals on a mission to do just that.

Having found strong product traction with ecommerce brands both in Europe and in the US we’re now searching for a passionate Product Marketing Manager to help us amplify our message and position our products as the go-to solution in the market. This is a unique opportunity to be at the forefront of delivering real-world high-impact AI solutions to lead the charge in shaping how businesses perceive and adopt AI and to work in an emerging field that's rapidly changing the future of customer interactions.

Your impact:

At Zowie our products are the heartbeat of our business and how they’re perceived in the market is critical to our success. You will be the storyteller who brings our products to life in the minds of our customers partners and prospects. You will be the strategic force behind how we present our products ensuring they stand out resonate with our audience and drive adoption.

What you'll do:

• Continuous research and monitoring of the market Zowie operates in

• In-depth product and market analysis to identify competitive edge - big or small

• Establish effective market positioning strategy for Zowie

• Build messaging that’s easy to understand and that highlights key benefits of our product

• Lead product naming efforts that support established positioning strategy

• Develop sales enablement materials for GTM teams: product guides competitive analysis briefs sales presentations value prop documents and more

• Collaborate with product sales and content teams for aligned and effective marketing campaigns

• Evangelize Zowie product internally and externally through product trainings webinars and more

• Own the product launch strategy and calendar lead cross-functional alignment for maximum impact

• Ownership and delivery of product launch related KPIs in close collaboration with the marketing team

Ideally you'll bring with you:

• 4+ years of product marketing experience in B2B tech companies ideally in enterprise SaaS

• Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies

• Proficiency in using data to guide marketing decisions and measure success

• Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment

• Demonstrated ability to explore new perspectives and devise creative solutions and creative approaches to marketing challenges

• Strong collaborative skills to work effectively with cross-functional teams

It'll be awesome if you have:

• Strong background in the ecommerce space

• Proficiency in creating and delivering engaging presentations to a variety of stakeholders including internal teams partners analysts and media

• General understanding of multi-channel enterprise campaigns and ABM across various channels ensuring cohesive and impactful brand messaging

We are:

• Ambitious and innovative. We never settle. We always look for better ways of doing things.

• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time we work together support each other and focus on winning as a team.

• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment.

• Growing fast. You’ll have a lot of autonomy and impact as we grow.