Product Marketing Manager

Vectra AI is seeking a product marketing manager with 5+ years of experience who takes a buyer-centric approach to product positioning, messaging, value prop and content. This is a highly visible role across the company takes a collaborative-mindset combined with stellar communications skills, strategic thinking, and a passion for technology and creative storytelling to drive business success. 

Product Marketing at Vectra AI is accountable for developing and delivering the positioning, messaging and content that arms sales, marketing, and customer success to achieve pipeline and revenue goals. As a member of the product marketing team, you will partner closely with all facets of the product, sales, marketing, and customer success organizations, as well as the Office of the CTO, and engineering to drive excitement and adoption of new features, capabilities and products. In doing so, the product marketer arms sales, channel and marketing with the product playbooks they need to market and sell Vectra AI products. If this excites you, then Vectra AI is the place for you. 

What a Great Product Marketer is to Vectra AI: 

Product Marketers at Vectra AI are buyer-centric meaning we never make the buyer work to get the information they need, when they need it and we do it in a way that embraces what we call product heroism. Product heroism at Vectra AI is rooted in 3 simple principles: 

1. Digital-first – We prioritize telling a visual product story on our website
2. Value-centric - We clearly articulate what our product is, does and means for the buyer
3. Experiential – We always empower buyers to experience our products 

What Great Product Marketers do for Vectra AI: 

• Own and drive the launch of new products, features, capabilities 
• Develop a clear, compelling, concise, and differentiated message 
• Build compelling buyer-centric product stories aligned to the buyer’s journey and target personas 
• Create creative, informative market facing content aimed to progress buyers to pipeline and purchase 
• Create compelling training, collateral and tools that arm our sellers and channel partners for success 
• Collaborate with technical marketing to deliver high-impact product videos, demos, tours and guides  
• Evangelizes what the product, is, does, means for buyers via events, webinars, blogs, and social media 
• Partners closely with product management teams and field to drive pipeline and revenue growth
• Be the market expert! This includes understanding customer challenges & requirements, how our solutions address these, and our competitive differentiation

What Great Product Marketers mean to Vectra AI: 

• Storytellers who translate complex technology concepts into simple storylines 
• Results-oriented prioritizes who embrace outcomes-driven decision making 
• Experts who understand the cybersecurity space, industry trends, and competition 
• Fast-paced self-starter who thrives in a collaborative environment  
• Program managers who are fast on their feet when it comes to deliverables and timelines 
• Problem solvers who take systemic approaches to solving problems 
• Evangelizers passionate about security technology with strong public speaking and writing skills  
• Marketers that love making real connection with the buyers and users of our products 

What’s in it for you? 

• Competitive salary and equity 
• Great people to work with (at least we think so) 
• Great benefits (medical, dental, vision, life insurance, and disability) 
• Flexible time off 
• Remote / Flexible work location (and not just because of COVID)