Product Marketing Manager

We’re looking for a bold storyteller and detail-oriented project manager who can work cross-functionally to spearhead product marketing efforts within our Skilled Nursing line of business. Reporting to the Director of Product Marketing, this role will lead the development of product messaging and positioning to increase engagement and product adoption. As an extension of the Product team, the Product Marketing Manager will lead collaboration between Product, Marketing, Sales and Operations to ensure that all customer-facing teams are knowledgeable advocates for the value of connectRN products and offerings.

You will...

• Design and execute go-to-market strategies for product that drive  feature adoption and user retention
• Develop positioning and messaging that includes meaningful value propositions for products by audience and personas
• Project manage product and feature launches across marketing, product, sales, operations, and customer support teams to ensure a cohesive internal and external release experience
• Develop, execute, and analyze insights from market or user research, competitive analyses, and market and industry trends 
• Build, curate, and present compelling content and sales enablement for both client and customer side product launches (slides, blog posts, video scripts, social posts, emails, trainings, etc)
• Leverage data and insights to continuously iterate on positioning and messaging
• Become a product expert who will contribute to and influence long-term product strategy and vision

You have...

• Several years of experience with product marketing and/or related marketing strategy or consulting experience
• Experience in the healthcare space preferred but not necessary
• A passion for storytelling and designing engaging messaging for diverse audiences
• Proven ability to drive key business objectives
• Project management expertise
• Experience leveraging data to design and evaluate messaging that resonates
• Superior communication skills, including the ability to communicate between cross-functional teams and to senior leadership
• An entrepreneurial attitude and the ability to thrive in a fast-paced environment
• Startup experience ideal

You'll get...

• 100% employer-paid premiums for your (and your family's) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
• Health Savings Account with contributions from connectRN of up to $2,000 annually
• Free gym and parking on-site
• Flexible time off policy
• 401k with match