Product Marketing Manager

Position Title: Product Marketing Manager

Status: Full-time

Location: ObservePoint Home Office - Pleasant Grove, UT

Department Name: Marketing

About ObservePoint

What do we do?

ObservePoint ensures accurate and secure customer data collection by automatically auditing and monitoring website technologies and user paths.

Our patented technology allows us to scan the digital tags on a website and check for functionality and security. We locate and report on any errors or potential issues and can even set up proactive alerts to notify site owners when things break. And who cares about website tech breaking? All the biggest brands in the world, many of whom are our clients:

Adobe, Comcast, Ford, HPE, Harley-Davidson, Texas Instruments, Overstock.com, and Johnson & Johnson (just to name a few).

Who are we?

At ObservePoint we have core values that guide us as we achieve our goals. As we aspire to live these values, we will reach our key results and be true to ourselves. These values are:

• INNOVATIVE - We continually explore & exploit new ideas
• HUMBLE - We acknowledge our need to grow individually and collectively
• SCRAPPY - We deliver great solutions with less
• FRIENDS - We value our relationships and the time we spend together

As a company we have identified six cultural beliefs each of us need to imbibe in order to reach our key results. These beliefs are:

• CUSTOMER OBSESSED - I strive to understand and solve our customer's problems.
• DELIVER PRODUCT - I ensure we deliver world-class product.
• TAKE ACCOUNTABILITY - I continually ask "what else can I do to achieve results?" and I refuse to blame others.
• CREATE ALIGNMENT - I align my daily work with company priorities in order to move fast.
• CHOOSE OPTIMISM - I choose optimism and celebrate meaningful achievement wherever I see it.
• WIN TOGETHER - I deliver results with agility and grit, so WE WIN TOGETHER!

Position Overview

ObservePoint is looking for a Product Marketing leader who gets excited about creating and owning a new market category and educating the world on how ObservePoint can help solve their web governance needs. Reporting to the EVP of Marketing, you will be the lead for all of ObservePoint's product marketing efforts. You'll need to be proficient in proven product marketing frameworks and building and executing the strategy to establish ObservePoint as the global leader in Web Governance. You'll be collaborating closely with product, sales, and marketing leaders and frequently working with and presenting to the Executive Team. We want someone who's excited to work hard, build, grow, is open to feedback, and who's ready to help ObservePoint tackle our next phase of growth.

Product Marketing Responsibilities

• Develop a deep understanding of the product, buying audiences, target markets and buying cycles.
• Create positioning and messaging for target personas and industries that demonstrates an understanding of their key business problems and pain points through well-articulated value propositions.
• Understand the competitive landscape and create external tools and internal training that differentiate our products and solutions in the market
• Establish company and product positioning in the market.
• Work closely with the Product leadership to align on product roadmaps and release plans and deliver product training and collateral.
• Own the planning and execution of the product marketing roadmap.
• Conduct customer research and feed learnings into marketing messaging and strategies.
• Work closely with Product and Success teams to improve customer adoption.
• Be familiar with PLG principles and contribute toward the establishment and execution of ObservePoint's PLG strategy.
• Manage vendors and contractors.
• Manage departmental budget and ROI.

Other Content Responsibilities

• Own the company voice and ensure voice integrity in all content.
• Establish and execute a plan for content marketing and manage all team resources.
• Project manage execution of all content.
• In partnership with demand gen, strategizes and executes content and campaign strategies centered around go to market strategy and customer buying needs.
• Potentially own the full content marketing strategy.

Qualifications

• Bachelor's degree or MBA in Marketing, Business, or a related field with previous work experience.
• 3+ years of direct and relevant experience in product marketing for B2B SaaS companies
• Good understanding of data analytics and marketing pipelines
• Excellent writer and editor and exceptional product positioning, messaging, and storytelling skills.
• Strong SaaS product marketer with experience in funnel conversion optimization.
• Well versed in Jobs To Be Done.
• Work across teams and roles extremely well.
• Excellent time management and organization skills with strong attention to detail.
• Strong ability to execute on marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales).
• Proven experience working with sales teams and supporting programs and sales enablement to drive awareness and demand generation.
• Entrepreneurial mindset.
• Persistently optimistic.

To Apply

Click the Apply for this Job button. IMPORTANT: Please provide a writing sample by attaching it with your resume or by pasting a link in the Website, Blog, or Portfolio field in the application.

ObservePoint Company Description

Companies like yours rely on website technologies to collect customer data, inform business decisions, improve experiences, and uncover revenue opportunities. But how often have you questioned the accuracy, security, or reliability of the technology guiding your decisions?

As much as you rely on your Martech, it also causes a lot of chaos. With dozens of technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams-things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue.

ObservePoint's Digital Governance solutions bring insights, automation, and compliance to the complexity of your digital customer experience. Our patented Digital Governance solutions for Technology Governance, Privacy Compliance, and Touchpoint Management automatically audit and monitor data collection technologies and user paths to test for gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences.

You can rest assured your web technologies are functioning as expected and guiding your company in the right direction.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.