Product Marketing Manager

The “Product Marketing Manager” will help drive understanding and awareness of our product offerings by managing customer insights, competitive analysis, product positioning, naming, objectives, and metrics, to overall GTM strategy. In this cross-functional role, you will collaborate closely with the entire go-to-market team, including product, sales, and marketing. You’ll translate your deep understanding of the MyCarrier platform users into new ways to engage our audience, and campaigns that deepen customers’ connection with MyCarrier. 

Essential Functions: 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Duties and Responsibilities:  

• Use insights and data to create user narratives and programs that improve the customer experience leading to increased user growth, product awareness, and adoption. 
• Conduct market research to create customer profiles, personas, and use cases  

• Interview customers and conduct surveys to understand pain points and process gaps 
• Use customer insights and other data to develop the value proposition for new products and reframe the value proposition for existing products to increase adoption. 
• Develop and execute the Go-to-Market Plan for new product releases as well as campaigns for increasing engagement with existing products 
• Collaborate with Sales, Product, Marketing, and executive leadership to ensure that the proposed Go-to-Market plan is aligned with company goals and vision 
• Conduct competitive analysis to assist the Go-to-Market team make an informed decision regarding pricing and other qualities of the product 

• Other duties as assigned 

Knowledge, Skills, and Abilities:  

• Demonstrated ability to leverage customer and product research to develop messaging and programs that drive user growth  
• Demonstrated ability to develop strong relationships with product managers and sales  

• Demonstrated ability to launch products and programs globally and locally  
• Ability to be a self-starter who thrives in a fast-paced environment, at ease and calm with frequent pivots in priorities  
• Strong quantitative analytics skills to support data-informed decision making 
• Understanding of the transportation and logistics industry and its changing landscape  

Education and Experience:  

• BA/BS degree with MBA or equivalent with marketing emphasis  
• 5+ years’ experience in B2B product marketing  
• Experience working with product management, marketing and sales organizations  
• Experience in demand generation strategies  

• Experience working with creatives and media, both in house and agency, to create and measure world-class campaigns 
• Strong B2B product marketing background. SMB experienced desirable.  
• Strong quantitative analytical ability and excellent written and oral communication skills, including executive presentations  
• A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives  

Benefits

• Base + Stock Options
• $4,224 annual Employer Health Insurance - medical, dental, vision, life insurance available
• Unlimited PTO
• Monthly catered lunch
• Fully stocked pantry of snacks and fridge full of drinks
• Annual Christmas Party
• Quarterly Team-building Outings
• Professional Development

About MyCarrier

MyCarrier is democratizing access to manage supply chains for all businesses digitally. With a focus on product expansion across the $1.6 trillion logistic industry, MyCarrier connects shippers directly with their capacity providers through its industry-leading shipment planning, execution, and visibility platform.  

Deployed in 2018 and located in Scottsdale, Arizona, MyCarrier is one of the fastest growing platforms in the U.S., with over $700 million processed in LTL (less-than-truckload) annually.  MyCarrier’s adoption continues to accelerate toward becoming the ubiquitous platform for small to medium size businesses through our marketing, sales, and channel partner agreements with 15 of the 25 largest LTL carriers.   
Our Vision is to become the ubiquitous platform that connects customers and carriers instantly and without barriers to fuel the future of supply chain.  

Read more about MyCarrier on our website: https://go.mycarrier.io

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!