Product Marketing Manager

About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.

About the Role

The Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.

Essential Functions

• Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. 
• Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies. 
• Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. 
• Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops. 
• Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth. 
• Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations. 
• Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning. 
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

What does success look like?

Who You Are

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• 5+ years of experience in product marketing, preferably in health/mental health 
• Proven track record of successful product launches and go-to-market strategies. 
• Strong analytical skills with the ability to interpret market data and translate it into actionable insights. 
• Excellent written and verbal communication skills. 
• Ability to work collaboratively in a cross-functional team environment. 
• Creative thinker with a results-driven mindset. 
• Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).