Product Marketing Manager

The Product Marketing Manager of Enablement will be responsible for designing and implementing an effective sales enablement program with the ultimate goal of driving revenue growth and internal adoption. This role will focus on building sales assets (sales facing decks, case studies), partnering with sales managers to uncover opportunity areas, developing systems to measure the impact of collateral, and eventually helping to develop verticalized enablement (e.g. Healthcare, Travel)

What you'll do:

• Work with the broader Product Marketing and product and sales teams to deliver and train the team on engaging, actionable sales enablement to support the growth of the Powered by CLEAR platform and new verticals
• Create and manage sales enablement content, including sales decks, case studies and testimonials, one pagers, playbook and white papers; often collaborating with Marketing and Creative teams on development and amplification of collateral
• Continuously analyze and improve the effectiveness of sales enablement initiatives to ensure they align with CLEAR’s business objectives
• Review how we sell (by analyzing Salesforce data and interviewing our sales team and partners) to identify opportunities for our team to build better enablement and sales assets
• Be the in-house expert on which messages resonate best with ideal customer profiles, B2B personas, or phases of the customer journey

How you'll measure success:

• Internal usage and engagement (e.g. downloads, views)
• Internal effectiveness (e.g. NPS, increase of sales productivity)
• Influenced lead generation or sales (e.g. MQLs, tagged in SFDC as collateral in helping to close deals)

What you're great at:

• 3-5 years of experience B2B SaaS with 2+ years experience in Product Marketing preferred and/or 2+ year experience in B2B marketing
• Passion for customers and cross-functional collaboration with direct experience in go-to-market focused roles
• Strong understanding of the sales environment, including sales content, tools and trainings
• Top-notch analytical skills with a proven ability to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
• Work well cross functionally, building strong relationships to effectively partner across marketing teams and with leaders from Sales, Product and Creative organizations to obtain shared success
• Strong project manager with the ability to coordinate efforts across multiple teams and priorities
• Excellent written and verbal communication skills, including the ability to influence others and to drive clarity and accountability around goals, success criteria, and timelines

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. 

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. 

The base salary range for this role is $90,000 - 115,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

About CLEAR

Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 15+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

#LI-Hybrid