Product Marketing Manager

• Support the development of positioning, packaging and pricing for your business portfolio of products
• Recommend commercialization and campaign opportunities to meet or exceed business goals
• Assist in developing go-to-market strategies to support product launches and drive conversions and revenue 
• Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Develop and maintain sales collateral to support sales teams 
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, & Business Development to ensure a great customer experience

• 5+ years of marketing experience, with at least 3 years specifically in Product Marketing
• Experience driving campaigns, communications, go-to-market initiatives, and revenue
• Ability to apply consumer insights, research and testing to drive world-class marketing strategy
• Experience developing pricing and promotion strategies
• Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.