Product Marketing Manager

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Product Marketing is at the intersection of Marketing Offering Management and Seller and Business Partners. The discipline is responsible for articulating IBM’s point of view and value proposition for the offerings (products & services) and audiences IBM serve in order to grow our market share.
The discipline aims to drive the outcome of connecting differentiated POVs with the right buyers and experts measured by new signings retention rates average customer value absolute and trend NPS market segment share win loss rate analyst ranking and social influence.
Product Marketers are responsible for articulating IBM’s point of view and value proposition for the offerings (products & services) and audiences we serve in order to grow our market share.

The Product Marketer will be:

• The market catalyst for a diamond team providing guiding views on key problems competitors and differentiators grounded in data.
• Respected by cross-functional peers for their ability to identify opportunities distinctive competencies and positioning.
• Compelling storytellers who bias analysts and customers towards IBM’s offerings.
• The launch lynchpin that galvanizes internal support across all channels and drives demand to our doorstep.
• Active in client conversations whether at events or in the field and online.

Responsibilities Include:

• PMM’s are the Voice of the Customer advocating a point of view that serves their needs and differentiates our offerings (with Product Management).
• Quantify and segment the market opportunity based on patterns of unmet needs understanding how we compare versus the competition (with MD&I & Analytics).
• Understand the personas (buyer influencer) of a buying cohort.
• Articulate IBM’s point of view marrying the unmet needs of the target segment with a differentiated solution and describe how solution attributes deliver desired outcomes. Activate the Market diamond team to bring the point of view to life with meaningful campaigns.
• Source the prioritized stories and use cases and communicate them effectively to the business identifying the best routes-to-market to serve those needs (with Sales & BP).
• Message the value of IBM’s offerings for customers and partners – where ever they are – on a journey of business and IT transformation (with Content & Enablement).

Required Technical and Professional Expertise

• 4-5 years of experience in:
• Product marketing or developer marketing or B2B marketing experience working in technology infrastructure or platform companies.
• English Proficiency
• Deep business acumen
• Excellent understanding of technology trends
• Transformational skills
• Growth mindset
• Relationship building & influence skills
• Experienced in global collaboration across different cultures
• Superb communication and presentation skills in English
• Critical thinker with an entrepreneurial mindset
• Pragmatic problem-solving skills

Preferred Technical and Professional Expertise

• Experience in B2B Product Marketing
• Experience with storage / security solutions
• Good understanding of marketing analytics
• Experience working in a highly matrixed global organization a plus