Product Marketing Manager

About the Role

Abnormal Security is seeking a product marketing manager with cybersecurity experience to join our Product Marketing team. Product Marketing at Abnormal Security helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The PMM focused on a new Security Awareness Training product and existing Email Productivity product will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovation launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on the email security market. 

What you will do 

• Create compelling, differentiated messaging and positioning.
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
• Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey. 
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey. 
• Conduct customer research to understand needs and requirements. 
• Enable our sales teams and channel partners on the joint solution and the value proposition.
• Be a speaker externally.

Must Haves 

• 3 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 2 years in product marketing
• Written samples of external-facing content for cybersecurity buyers. 
• Experience running product launches in a high velocity environment.
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers. 
• Excellent written and verbal communication skills.
• Strategic thinker who is able to get to work quickly and execute independently.
• Ability to effectively influence both internal and external stakeholders across all levels of the organization.
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community 

Nice to Have 

• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies.

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