Product Marketing Manager

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With our products—Lucidchart, Lucidspark and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they're located. Top businesses use Lucid's products all around the world, including customers such as Google, GE, and NBC Universal. Lucid's partners include industry leaders such as Google, Atlassian, and Microsoft. 

With a fast-growing team of more than 1,000 employees, we are committed to maximizing collaboration and innovation in the workplace through our products and with our people. Lucid is a hybrid, remote-friendly workplace, providing employees the flexibility to work where they are most productive, whether that’s at home, in the office, or a combination of the two. 

We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we welcome diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

Since the company’s founding, Lucid has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and placing #19 on G2’s Best Software Products for 2022 list.

If you’d like to confirm job application information found on other hiring websites, please contact us directly at: [email protected]

As a Product Marketing Manager at Lucid, you will be instrumental in driving the continued rapid growth of Lucid's suite of products. Lucid Software is a rapidly growing Series-D stage visual collaboration company based in Salt Lake City, Utah. Lucid is the only visual collaboration suite that helps teams see and build the future from idea to reality. Its products, Lucidchart, Lucidspark, and Lucidscale provide users with an end-to-end experience that helps teams truly see and build the future, by enabling collaboration and clear communication and are used by more than 30 million users across the world. Your efforts will primarily be dedicated to supporting the suite of products and other focused solutions targeted towards personas and/or industry verticals.

Responsibilities:

• Know our users better than anyone else, including what they need, why they buy, how they use our products, and what they want from us in the future. 
• Build and execute comprehensive go-to-market plans for critical product launches, ensuring marketing and product teams are working in concert to meet customer needs and rapidly grow the business. 
• Own positioning and messaging for given product launches, ensuring we tell a highly-relevant, highly-impactful story across all sales and user touchpoints. 
• Work closely with sales and customer success in all facets of the sales process, including assisting product marketing managers in creating sales enablement materials. 
• Understand the competitive landscape to know where our products win and opportunities to improve our position in the market.
• Work cross-functionally with the demand generation team and content marketing team to assist with programs, in conjunction with other marketing teams, that drive self-serve usage, and sales opportunities. 
• Other duties as assigned.

Requirements:

• 3-5 years of product marketing or related experience in enterprise software, with a Bachelor’s Degree in marketing, business, or a related field.
• You are creative, articulate, influential, and engaging, with a proven track record of success. 
• You are a self-learner, willing to learn new skills, industries, and platforms—including the most technical aspects and use cases at Lucid.
• You are constantly improving, with an insatiable appetite for learning. 
• You take ownership of problems and never shy away from a challenge. 
• You are honest, direct, and professional. 
• You know how to prioritize your work and the initiatives you champion. 

Preferred Qualifications:

• Experience with go-to-market strategies and product launches
• Experience building out personas and/or industry vertical solutions

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