Product Marketing Manager

As the Product Marketing Manager, you will own the positioning, messaging, and go-to-market strategy for Ditto’s products. You will work closely with cross-functional teams—including product management, sales, and customer success—to ensure a cohesive strategy that drives customer adoption, supports sales enablement, and enhances our competitive differentiation.

As the Product Marketing Manager, you will:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for technical product launches, ensuring alignment across all teams and channels.
• Product Positioning & Messaging: Craft compelling and differentiated product messaging that clearly communicates value propositions to target audiences, including technical and business users.
• Sales Enablement: Equip the sales team with the tools, content, and training needed to effectively sell the product, including sales decks, battle cards, and competitive analysis.
• Market Research & Competitive Analysis: Conduct market research to understand customer needs, industry trends, and the competitive landscape. Use this knowledge to shape product positioning and marketing strategies.
• Customer Feedback Loop: Gather feedback from customers, sales teams, and market research to provide insights to product development, ensuring that the product roadmap aligns with customer needs.
• Content Creation: Collaborate with the content team to develop high-impact marketing collateral, such as case studies, white papers, product videos, and webinars.
• Campaigns & Demand Generation: Work with the demand generation team to plan and execute targeted campaigns that drive awareness, generate leads, and boost product adoption.
• Metrics & Performance: Track and report on key performance indicators (KPIs) for product marketing activities, ensuring that goals are met and strategies are optimized for success.

What you'll need:

• 5+ years of experience in technical product marketing, with a focus on B2B software or enterprise solutions.
• Strong understanding of enterprise software markets, with knowledge of cloud, SaaS, and data infrastructure technologies (experience with platforms like Snowflake, MongoDB, or Databricks is a plus).
• Demonstrated success in launching and growing products in competitive markets, with proven experience driving go-to-market strategies from concept to execution.
• Excellent communication skills, both written and verbal, with the ability to articulate complex technical concepts in a clear and concise manner for diverse audiences.
• Collaborative mindset with the ability to work cross-functionally across product, marketing, and sales teams.
• Strong analytical skills and a data-driven approach to decision-making and measuring marketing success.

Nice to Haves:

• Experience working with enterprise-level customers and understanding their unique buying processes.
• Familiarity with marketing automation tools, CRM systems (e.g., Salesforce, HubSpot), and product analytics platforms.
• A technical background or hands-on experience with cloud platforms, data management, or infrastructure technologies.