Product Marketing Manager

The Group
The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services.
Through Morningstar DBRS, we offer independent rating services and opinions for corporate and sovereign entities, financial institutions, and structured finance instruments. Rating over 3,000 issuers and 60,000 securities, Morningstar DBRS is the fourth-largest credit rating agency in the world.
Through Morningstar Credit Information and Analytics (MCIA), we offer world-class credit tools and research for issuers and investors that lead to faster, insightful, and more predictable outcomes.
The Credit group is one of the largest and fastest-growing business units at Morningstar and the newly formed Credit Marketing function is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, Morningstar's Credit group is where you can grow both personally and professionally.
The Role
We are looking for an experienced product marketer to build and execute the GTM strategy across our Morningstar DBRS credit rating products and services for our U.S. market, and deliver data-driven market and audience insights, impactful product positioning and messaging, and effective demand generation campaigns and sales enablement resources. This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar's largest and fastest-growing business units.
The Product Marketing Manager will partner closely with the global Senior Product Marketing Manager and the Digital Marketing, Central Marketing, and Business Development teams to drive pipeline and revenue growth in one of our key markets. To be successful in this role, you'll have strong experience developing GTM strategies and translating those strategies into ROI-driven demand generation campaigns that materially impact the bottom line. You will also have exceptional copywriting skills and a track record of effective cross-functional collaboration.
The role reports to the global Senior Product Marketing Manager in our Chicago office. We are operating in a hybrid environment (3 days/in office).
Key Responsibilities

• With guidance from the Senior Product Marketing Manager, craft the go-to-market strategy for the credit ratings products and services to deliver business growth in the US market
• Oversee and coordinate the credit ratings marketing calendar of programs, campaigns, and events in the region to ensure operational alignment and efficiencies
• Carry out continuous research to validate the market problems to solve, deeply understand our audience segments, and provide actionable market and audience insights to the cross-functional teams - including segmentation and buyer personas of the target audience
• Build out competitive landscape analysis and main competitive intelligence for the credit rating business and provide actionable insights to the cross-functional teams
• Develop a clear positioning for the credit ratings products and services in the market and a comprehensive messaging map that highlights our product's key value propositions, brings consistency to our communications, and speaks to the various buyer personas - continuously refine the messaging based on new market or audience insight or feedback
• Build data-driven, integrated demand generation programs and campaigns, and execute and optimize them to meet pipeline goals for new and existing business
• Develop and implement a content marketing strategy that leverages our thought leadership content to meet demand generation objectives
• Deliver in-house events such as roadshows, webinars, happy hours, etc. as part of the integrated demand generation campaigns, partnering with Central Events Marketing to plan and execute the events
• Own the pre-event promotion and post-event follow up campaigns, event lead capture strategy, and event collateral development for all external and in-house events
• Audit and refine current portfolio and develop new sales enablement materials such as pitch decks and one-pagers to support client conversations and present a plan for ongoing optimization of those resources
• Develop client testimonials, case studies, and other content to support marketing programs and enrich sales and marketing materials
• Write compelling copy for all campaign and sales enablement assets (emails, ads, landing pages, one-pagers, etc.) that resonates with the target audience and drives action
• Measure, analyze and report on the success of product marketing programs to stakeholders and identify opportunities to continuously improve our outcomes relative to our goals
• Perform other duties as necessary from time to time to achieve business goals

Requirements:

• A Bachelor's degree
• 2-5 years of marketing experience with a strong emphasis on product marketing and demand generation - financial services industry experience or credit ratings industry knowledge a plus
• Track record of successfully developing GTM strategies and creatively translating the strategies into compelling demand generation programs and campaigns
• Strong digital marketing experience - especially email marketing with excellent knowledge of email marketing best practices and hands-on experience using marketing automation platforms such as Pardot
• Exceptional writing skills with extensive experience crafting positioning statements, product messaging, and creative, compelling marketing copy
• Data-driven approach to solving marketing challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action
• High attention to detail in both written and visual context and a deep appreciation and proven ability for detailed execution of marketing activities
• A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously
• Ability to successfully manage multiple projects simultaneously, communicate effectively with stakeholders and prioritize to deliver high-quality work within deadline
• Ability to travel as required

Applications with cover letter preferred.
Base Salary Compensation Range:
$71,000 - $121,000
Annual Bonus Target:
10%
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Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. That's why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 75% 401k match up to 7%
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission

• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance

• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Leave & Paternity Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Education Stipend
  • Tuition Reimbursement

• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

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Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we've found that we're at our best when we're purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.