Product Marketing Manager

Job title: Product Marketing Manager

Location: Westford, Ma (Hybrid/remote)

Why We Need You - The Mission

Biscom helps the world's largest regulated organizations in healthcare, finance, and government get their mission-critical documents delivered securely, reliably, and in compliance with their stringent compliance requirements. Founded in 1986, Biscom pioneered the enterprise fax server and secure fax marketplaces with FAXCOM® and its award-winning fax management solutions. Biscom has expanded its secure document delivery platform with cloud secure file transfer for large files, real time synchronization, file translation, and mobile access. And now, with a fresh round of PE investment from ParkerGale Capital, the Biscom team is looking to aggressively ramp our growth ambitions. That's where you come in.

This position will report to the Head of Sales in the Westford, MA location. As a Product Marketing Manager, you will play a vital role in shaping and executing marketing strategies for our innovative portfolio of products. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to drive product adoption, increase market share, and contribute to the company's growth. If you are passionate about technology, possess excellent strategic and analytical skills, and have a proven track record of successfully launching and marketing products, we want to hear from you!

What You'll Accomplish - Your Performance Objectives

Objective #1: In your first 30 days:

• Meet with members of different teams Sales, Marketing, Customer Success, Product, Engineering, etcto learn and understand Biscom's current product offerings, the market segments that we are targeting, their pain points, and strategy for selling "what's on the truck".
• Review current value propositions, positioning, and messaging for Biscom's product portfolio and provide set of recommendations to improve differentiating and highlighting their unique benefits to target audiences.

Objective #2: In your first 3 months:

• Work with Product and Marketing to clarify our healthcare market segmentation.
• Conduct comprehensive market research, including competitive analysis, customer insights, and industry trends, to identify market opportunities and provide actionable recommendations for new product, product enhancements and new feature development.

• Collaborate with cross-functional teams to develop effective go-to-market strategies, product launch plans, and sales enablement materials to ensure successful product adoption and revenue growth.
• Create persuasive marketing collateral, including sales presentations, datasheets, whitepapers, case studies, and website content, to effectively communicate product value propositions and drive demand.
• Develop sales tools and resources, such as battle cards, product guides, and training materials, to equip the sales team with the necessary knowledge and tools to effectively sell Biscom's products.

Objective #3: In your first 6 months:

• Serve as a product evangelist by delivering compelling presentations, participating in industry events, and conducting webinars to raise awareness and generate excitement about Biscom's product offerings.
• Collaborate effectively with product management, sales, marketing, and other internal teams to ensure alignment on product roadmap, marketing initiatives, and customer-centric strategies.

• Collaborate with customer success and support teams to gather customer feedback and insights, leveraging these insights to inform product development and marketing strategies.
• Lead / Co-lead, and execute successful product launches, coordinating with cross-functional teams to ensure seamless execution, effective communication, and strong market reception.
• Establish and track key performance indicators (KPIs) to assess the success of marketing initiatives, provide regular reporting to stakeholders, and make data-driven recommendations for optimization.

Who We're Looking For - The Personal Competencies That Matter

Collaborative: You have empathy for your colleagues and customers. You demonstrate cross-functional collaboration within the product and sales teams and seek out opportunities to build relationships with others throughout the company. You understand we are all on the same team working towards the same goals. You enjoy sharing your knowledge with colleagues and can communicate complex technical concepts effectively.

Intellectually Curious: You have a strong level of curiosity and care about learning. You understand that learning is a continuous part of being a Software Engineer and are always looking for ways to sharpen and/or broaden your skillset

Flexibility: You understand that priorities and requirements will evolve, and you may have to be flexible in your approach and in your expectations.

Accountable: A hands-on attitude and a willingness to get things done.

How We Work - Our Core Values

Biscom is a team sport: Work ethic, cooperation and collaboration drive our success over individual contributions, siloed thinking, heroics or title.

Courage with kindness: We do the right thing even when it's not easy, we are missing data, convenience or consensus. We hold each other accountable daily. We have difficult conversations timely and out in the open. While debating approaches, we will disagree without being disagreeable, committed to the team decision. While acting courageously, we will treat everyone with kindness and respect.

We don't play business, we do business together. With customer success as our north star, we rally around pragmatism, incremental continuous delivery, accuracy and ingenuity to create scalable, and cost-effective solutions. Dogma, academic theory, buzzwords or precision will not distract us from running and scaling Biscom because of our collective wisdom, judgment and sense of humor will prevail.