Product Marketing Manager

We are looking for a motivated, hardworking Product Marketing Manager to join our growing team of highly experienced entrepreneurs and automation experts. We're looking to add passionate individuals to our team as we embark on a journey to build a game-changing company, and take it public.

The Wrk Platform is infinitely simplifying automation. We’re building a world where any process can be replicated by combining human skill sets and bots into pre-configured Wrkflows. Built on Wrk Actions — which are the building blocks for processes big and small — Wrkflows automate the delivery of tasks from the very simple, like merging spreadsheets, to the very complex, like executing, analyzing, and escalating customer service phone calls.

We don’t believe automation should be scary, complicated, or confusing to deploy. We are looking for mission-aligned individuals to join our fast-growing remote team — motivated by strategy, empathy, and the desire to be the change.

We know that each individual's journey is unique. If you’re unsure you meet all of the criteria and qualifications but still think this might be the right fit, please still apply! We’d love to review your application rather than have you self-select out of the process. Please apply by submitting your application today.

We are seeking a dynamic Product Marketing Manager who can lead and execute our product marketing strategies. If you have 5 years of SaaS product marketing experience and a background in process automation, this role is perfect for you. You will play a crucial role in promoting Wrk, helping customers understand its value, and driving its adoption across various industries.

• Work closely with Marketing, Product, and Operations/ CS teams to prepare for and launch micro-GTMs.
• Conduct in-depth market research to understand customer needs, industry trends, and the competitor landscape.
• Craft compelling and customer-centric messaging and positioning, translating technical details into persuasive marketing content.
• Create a cohesive PLG user experience that drives both feature adoption and feedback, ultimately converting users into customers.
• Continuously gather feedback from users/ customers to refine marketing strategies and enhance the Wrk offering.
• Utilize email marketing campaigns to engage with customers, nurture leads, and drive product adoption.
• Co-Own the In-App Experience with the product and operations teams.
• Support the development of thought leadership content and campaign assets (emails, website, videos, webinars, etc.)   
• Analyze product performance to continually improve adoption and conversion rates.

• Minimum of 3-5 years of SaaS product marketing experience, with a preference for candidates experienced in process automation.
• Startup experience - comfortable working with a small, scrappy team.
• Proven ability to create persuasive messaging and positioning for technical products (storytelling skills).
• Exceptional written and verbal communication skills.
• Strong analytical capabilities and the ability to derive insights from data.
• Experience with email marketing campaigns and/or in-platform communication is a plus.
• Experience working with a PLG-focused company, especially with a freemium option/ free trial is a plus.
• Experience with Intercom is a major plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Work from home/remote location within Canada or the US (really!)
• Competitive Annual compensation
• We work Monday-Fridays with flexible hours
• Competitive benefits packages (includes family members). 100% of Premiums are paid by the company which starts after 3 months of employment.
• Home office budget (Based on Location)
• Unlimited Paid Time off Policy (we really mean it!)
• Flexible sick, personal and religious days
• Opportunity to work directly with industry leaders and experienced entrepreneurs, along with paid coaching and mentorship of your choice to grow your skills and career.

Applications are reviewed on an ongoing basis and interviews may start sooner, if you are interested please submit an application as soon as possible.

1. Submit application
2. Application Questions - If selected, someone from our team will reach out with a few follow up questions to confirm alignment on certain specific must criteria.
3. Meet the Talent Acquisition team - 30 min video call
4. Ist interview - Meet the VP of Marketing 1 hour video call
5. Project - We will give you have an assignment to work on and send back to our VP of Marketing
6. 2nd interview - Meet the Head of Content and a Leader from the Operations or Product team

Wrk is proud to be an Equal Opportunity Employer and proud to embrace what makes us each unique. Employment with Wrk is governed based on merit, competence, and qualifications. No one will not be influenced in any manner by race, colour, ancestry, religion, sex, gender, national origin/ethnicity, disability, age, sexual orientation, gender identity, marital status, Veteran status or any other legally protected status.

As a remote company, we recognize that we are collective in many locations across Canada and the United States. We recognize both the land and the Indigenous people who lived — and in many situations continue to live — on the land prior to Canada's and the US’ colonial history. We specifically acknowledge Wrk is registered on the traditional territory of the Kanien’kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.

This job is open to citizens or permanent residents of Canada or the US. This is a purely remote role

Only shortlisted applicants will be contacted.