Product Marketing Manager

As a Product Marketing Manager you will define and implement go-to-market strategy for Suvoda products, working collaboratively with product management and sales organizations. You will be responsible for developing market and product level messaging that drives awareness and adoption to achieve rapid revenue growth for your portfolio of products and services. You will also develop innovative marketing programs that drive demand working closely with the rest of the marketing team. You will be the expert in buyers and how they buy and will transfer that knowledge to sales through training and sales enablement materials and tools. The successful candidate will thrive in a fast-paced environment, work well independently and as part of a team, and have excellent project management and multi-tasking skills. This is a remote capable role.

Key Responsibilities 

• Understand target market - size, potential, ideal targets 
• Develop product positioning and messaging that differentiates your product in the market 
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products 
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan 
• Market and competitive intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition  
• Demand generation – develop the strategy and manage the marketing programs and plan that drive demand for your products 

Requirements 

• 5+ years of product marketing experience preferably in software, MedTech, Life Sciences or marketing consulting in b2b space 
• Strong analytical skills - ability to quickly analyze data to identify key insights and apply them to strategic and tactical marketing programs 
• Proven ability to build relationships with other teams, especially Sales and Product 
• Bachelor’s degree in business or marketing 
• Outstanding project management, organizational and interpersonal skills: ability to manage multiple priorities and projects at the same time 

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