Product Marketing Manager

About the role

Location: We're a fully remote team but for this role we'd prefer someone based in Europe or within a +/- 5-hour window of CEST . 👆 Please note we're not hiring from the USA.

Position: Full-time contractor

About the role

CoW DAO is looking for a creative entrepreneurial and organized marketing manager to lead a variety of content initiatives for each of CoW DAO’s core products. The ideal candidate will be ⅓ community manager ⅓ writer and ⅓ content strategist.

CoW DAO is looking for a strategic and creatively-driven Product Marketing Manager to drive messaging and campaign development across CoW DAO’s product suite.

What you'll do

• Create and execute effective go-to-market strategies for product and feature launches working closely with the business development product engineering and data teams

• Drive consumer understanding of CoW DAO product benefits through always-on initiatives that speak to consumer need states

• Understand CoW DAO’s target audiences qualitatively and quantitatively then craft insight-rich narratives that speak to those audiences both rationally and emotionally

• Continually develop sharp insight into industry trends then craft product narratives that position CoW DAO products in relation to those trends

• Synthesize complex product capabilities into succinct customer benefits

• Brief internal creative resources to develop campaign ideas and assets as needed and help shape the work to be as effective as it can be

• Define success metrics in partnership with the data team and regularly report on performance against those metrics

• Develop and maintain great relationships with internal teams to understand needs metrics roadmaps processes blockers and more; drive collaboration between marketing product engineering and research teams wherever possible

• Ultimately own the execution of marketing campaigns and initiatives ensuring they are delivered on time with a high degree of strategic and creative excellence

Who you are

• Driven by both strategic and creative excellence

• Excellent verbal and written communication skills in English

• Excellent project management skills

• Passionate about crypto and DeFi

• Collaborative

• Nice

• Thoughtful/insightful

• Solid understanding of web2 and web3 marketing strategies

• Able to synthesize complex ideas simply

• High degree of attention to detaill

• Great taste

• Willingness to travel internationally for work

• Entrepreneurial – thrives on identifying opportunities for impact and delivering against those opportunities independently in a results-oriented work environment

Bonus points if you

• Have creative agency experience

• Are a CoW Swap user

What we can offer you

• Flexible work environment: Join our hub in Lisbon or work remotely

• Token plan: Have a stake in our mission and shape the future of CoW DAO

• Periodic gatherings: Enjoy opportunities to connect with the rest of the team through regular trips

• Conference allocation: Stay up-to-date with ecosystem advancements using our conference budget

• Learning budget: Use our learning budget to support your higher ambitions

• Hardware budget: Take advantage of a hardware budget to acquire the necessary equipment

• Make an impact: You are joining a startup where you can make a huge difference. Your work matters!

• Flat hierarchies mean fewer processes and bureaucracy - see more of your ideas come to life!

• Flexible work and vacation times: Prioritize work-life balance through our robust flexible work policy and vacation allowance

• Growth: If you're someone who loves taking the initiative and getting things done CoW offers lots of opportunities for your individual growth

Culture

Life within the CoW Protocol is an incredible adventure! We take pride in our collaborative approach embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact ownership simplicity and team spirit. Plus we're all about feedback coming together and enjoying the journey along the way!