Product Marketing Manager

We are looking for a Product Marketing Manager to join our team and align stakeholders (product, marketing, sales, and success) across the organization to drive business growth, product usage, and customer delight. In this role, you’ll use your expertise in the B2B or SaaS space to be the expert on our decision makers and influencers - who they are, why and how they buy, and their key decision criteria. You will be a part of a product-focused marketing team; our brand, messaging, and content is centered around the product. You’ll be joining a dynamic team of experienced, data-driven marketers in the tech space. We are collaborators who work towards common objectives and also drive initiatives independently.

A potential day in the life of SVT’s Product Marketing Manager:

• Independently drive product marketing initiatives
• Plan the launch of new product features and manage the cross-functional implementation of the launch plan
• Understand and document our customers’ journeys, including where they obtain information, and the who, what, when, and why behind the decisions they make. Then drive the evolution to our sales and marketing processes based on what you learn
• Develop content and collateral to support our sales team, including informing them on the problems we solve for our customers, developing internal tools and external collateral, and teaching them how and when to use it
• Own delivery of business metrics defined by marketing and company OKRs

Required skills/qualifications:

• 3+ years of product marketing experience in a SaaS or B2B organization
• A highly organized approach with experience leading multiple stakeholders through product launches
• An entrepreneurial and creative mindset with the flexibility to work in a fast-paced, evolving environment and wear multiple hats
• Experience representing products at trade shows and events
• Experience with developing useful, strong sales enablement content (hands-on) to support sales efforts, partner sales, and multiple target personas (Presentations (ppt, etc), 1-pagers, Technical sales sheets, Video scripting/storyboarding, etc)
• Analytical and research-focused, comfortable using marketing automation tools (Hubspot, etc) to drive content and messaging strategies
• Empathetic, with the ability to connect with customers on multiple levels
• Excellent written and verbal communication skills

Bonus points if you have:

• Experience with startups, including demonstrated growth in a SaaS B2B product organization
• Experience planning live product demonstration events including tradeshows, webinars, etc
• Some experience with copywriting that focuses on the value and benefits our product can bring to the daily activities of customers
• Industry experience in industrial robotics, supply chain, or material handling