Product Marketing Manager

Who You Are

You have Heart for Service

We provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them.

You are Curious

We create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers’ business problems and the solutions delivered with our software.

You Find a Way

We help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude and we do what we say we will do. 

About Alchemer

Founded in 2006, Alchemer is a powerful survey and data insights platform that empowers business professionals to make informed decisions. As SaaS application software, it offers user-friendly data collection tools for understanding customers, markets, and employees in real time and communicating this information across an organization. It provides data insights in over 205 countries, with 50K new surveys created and 5M responses collected every week.

Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine. Details on Alchemer’s products and services can be found on our website (www.Alchemer.com).

What You Will Do

We are seeking a Product Marketing Manager to join our team. Reporting to the Director of Product Marketing, the Product Marketing Manager will help execute our go-to-market strategy while working in close collaboration with our Marketing, Product Management, Customer Success, Partner, and Sales teams. You will be the expert on our markets, buyers, products, and competitors, and your responsibility will be to utilize your expertise to identify where and how we drive the highest possible customer engagement for our business. 

How you will spend your days:

• Contribute to our go-to-market strategy in close collaboration with Product Management, Marketing, Customer Success, and Sales
• Research market needs; collect and analyze data that supports customers’ needs
• Conduct competitive analysis and produce a monthly competitive report to update internal teams on changes
• Define and maintain a deep understanding of our markets and customers
• Work cross-functionally to help execute the go-to-market strategy for product releases, including messaging, training, and promotion
• Collaborate on content (e.g., white papers, product videos, website copy, blog posts, webinars) to support progression along the Buyer Journey (Sales and Partner Enablement)
• Understand our products, features, and capabilities through product training and ongoing usage of our products and features
• Work with Sales and Customer Success on Segmentation and Verticalization
• Work collaboratively with demand generation and writer(s) on content strategy
• Work with our sales team to identify customers to interview in order to create customer case studies and collect testimonials
• Keep the company up to date with market trends and competition, and translate that into actionable information, tools (e.g., battle cards), and programs for Sales and Marketing

What you bring to this role:

• BA / BS degree in Marketing, Communications or similar
• 3+ years of experience in product marketing for enterprise Software-as-a-Service
• Proven and visible marketing experience driving adoption and expansion of a product
• Possess a highly analytical and collaborative approach, but also be flexible and able to excel when working independently
• Excellent written and verbal communication skills
• You must be a thinker and a doer, willing to jump in wherever needed
• Skilled at working in a collaborative, cross-team capacity

Compensation for this position includes an annual base salary of $90,000 to $105,000, and eligibility for an annual bonus.

Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and eleven paid company holidays.

Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization.

At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply. 

Don’t meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don’t let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we’re looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you’re excited about this role and your experience doesn’t perfectly align, we encourage you to apply anyway. Let’s talk!