Product Marketing Manager (943)

Our Product Marketing Manager will bring the leadership necessary take our brands to the next level. You understand the motivation behind what drives various audiences in order to elevate content delivery, optimize channel selection, and improve results.

You’ll collaborate closely with sales leaders and subject matter experts in our Pharmaceutical Strategies Group (PSG) to understand their needs, goals, and business complexities. You are energized by translating broad, priority growth opportunities into specific marketing activities.

You have an eye for streamlining current processes or daily marketing operations to improve speed-to-market. You’re inquisitive – you know when and how to ask the right questions. Once ignited, you move forward with confidence and passion.

You’ll develop programs that improve brand/product recognition, increase new business, and deepen existing relationships. You have a clear vision of key performance indicators and truly enjoy identifying emerging trends in social media, public relations, and other channels to achieve dynamic results. You’ll leverage a matrixed marketing team to plan and launch initiatives.

Responsibilities

• Quickly grasp big picture objectives, complex concepts, and deliver measurable results.
• Act as liaison with business and sales leaders to target opportunities for content development and marketing innovation. Responsible for obtaining program approvals.
• Build trusted, influential relationships with peers, sales leaders, and subject matter experts.
• Present comprehensive strategic plan, editorial calendar, and channel optimization each year.
• Create content management strategy to ensure messaging is clear, engaging, relevant, consistent, and actionable. Proactively answer “What’s in it for me?” to differentiate the brand.
• Create thought leadership program to increase brand/product recognition, improve sales solution awareness, and build credibility. Apply content across multiple digital and PR channels.
• Maintain product positioning frameworks so that marketing, sales, and sales operations are up to date on the latest positioning based on new to market innovation
• Collaborate with the public relations team to gain speaking engagements, awards, endorsements, and byline/quote opportunities.
• Ensure identified tradeshow and speaking engagements are supported with modern presentations, displays, and handouts.
• Use first- and third-party research to create content for PR, web, social, and email initiatives.
• Provide consultative lens to pivot reactionary requests into thoughtful channel execution.
• Identify and analyze key performance indicators for campaigns, public relations, population targeting, and optimization. Work with internal data teams to build KPIs and evaluate results.
• Recommend creative innovation for campaigns, processes, and project management.
• Be a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping our company goals and brand standards omnipresent.

Requirements

• BA degree in Communications, Marketing, Journalism, or relevant field. MBA preferred.
• 5+ years’ experience in marketing and/or communications.
• Familiar with B2B industry with employee benefits/pharmacy/insurance experience strongly preferred.
• Think independently, strategically, and can provide thoughtful recommendations.
• Offer confidence, discretion, and ability to “read the room” when contributing to meetings.
• Possesses strong knowledge of marketing concepts and copywriting standards across social networks, email, web & digital, print, public relations, and advertising platforms.
• Able to successfully manage multiple, complex projects simultaneously. Perform complex tasks leveraging a variety of channels.
• Strong inclination for organization, process adherence, attention to detail, editorial guidelines, etc.
• Provide clear, comprehensive instructions when writing creative briefs and submitting deliverable requirements. Ensure key elements – settings, links, databases, deadlines, etc. - are provided early to minimize rounds of edits.
• Accountable for technical accuracy, testing, and performance of own work.
• Excellent verbal, written, presentation, and interpersonal skills with peers to senior leaders.
• Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas.
• Committed to working within project management tools (Wrike) accurately and consistently.
• Adhere to MarCom policies and priorities, nomenclature, filing systems, and general operations.
• Proficient in the use of Microsoft Office Suite.
• Some travel required.

WHY JOIN US? 

• 15th Largest Broker in US
• Voted " Best Place to Work" in the Insurance Industry
• Awesome Benefits:  401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellness Programs, Employee Award Programs (Trips!).

EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients. An Equal Opportunity/Affirmative Action Employer.

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