Product Marketing Manager

At Wipfli, people count
Our people are core to everything we do - the catalyst behind our ability to create exceptional impact and extraordinary results. We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path. And we seek feedback openly, from all.
People matter here and they feel it.
And we value curiosity. Curious is more than a personality trait. It's a way of thinking. Of learning. Of working.
There's purpose in this wonder. It makes us better. It makes us Wipfli.
If you want to be in an environment where you can make a difference - and make a professional home - Wipfli is the place for you.
Under the direction of the Director, Growth Marketing, the Product Growth Marketer secures, coordinates and manages marketing resources in help of building marketing campaigns and lead generation strategies for Wipfli's VARs (Value Added Resellers) and Intellectual Property products. This team member will work on a team accountable for enhancing demand generation and driving partnership with solution partners and product leaders to deliver more qualified leads and support Wipfli in achieving its growth targets.
Essential responsibilities:

• Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's tech consulting growth targets and generate a quantifiable ROI.
• Develops and executes comprehensive go-to-market strategies that align with business targets and market trends. Collaborate extensively with Insights and Go-To-Market teams on campaign strategies.
• Works with value-added resellers (VARs) to develop and drive strategy for Wipfli's growth. Build dedicated relationships with key partners such as Microsoft, Sage Intacct, Oracle NetSuite and more.
• Drives growth strategy and activity for all software product marketing.
• Understands appropriate channels to promote and market products.
• Secures, coordinates and aligns marketing functional resources in help of the teams' growth priorities.
• Partners with the marketing functional teams to meet content, innovative, demand generation, public relations, research and market intelligence needs that help the industry marketing plans.
• Owns campaigns from inception to execution, focused on generating positive ROI, achieving intended results and continuously optimizing for best performance.
• Monitors and assesses results to establish actionable learnings that impact the success and effectiveness of future campaigns.

Required q ualifications:

• Bachelor's degree in marketing or business administration with 7-10 years of relevant experience
• Strong understanding of the marketing mix and the ability to apply strategies effectively to opportunities
• Demonstrates initiative, resourcefulness, and the ability to influence and manage peers and higher-ranking individuals, fostering strong relationships
• Capable of working under pressure, meeting deadlines, coordinating multiple projects, and maintaining a professional, "can-do" attitude
• Excellent communicator who encourages creative thinking, shares best practices, and aligns internal resources to achieve marketing goals

Preferred q ualifications:

• Technology product experience, specifically with value added resellers such as Microsoft, Salesforce, Sage Intacct, Oracle NetSuite or others.
• Existing relationships or experience working with software vendors.
• Corporate experience serving internal stakeholders.
• Professional services background and experience.

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected].
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $97,000 to $130,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
#LI-REMOTE #LI-BD1