Product Marketing Manager

Vasion is looking for a Product Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

If you share our passion for digital transformation and are ready to join us on this exciting mission, we would love to hear from you

The Product Marketing Manager is responsible for one or more products in our portfolio, partnering with Product Managers early in the development lifecycle to represent the market, opportunity, and influence the roadmap. They are accountable for the commercial success of their product(s) by creating a go-to-market (GTM) strategy and positioning those products to win in the market.

In addition to the GTM strategy, the Product Marketing Manager is responsible for the enablement of internal teams and partners, ensuring everyone has a deep understanding of our buyer personas and how our solutions meet those needs. This includes training around key pain points, our value proposition, and key messaging.

RESPONSIBILITIES

• Drive product adoption outcomes for the products you own
• Execute and optimize the go-to-market (GTM) strategy for your products
• Craft product messaging and positioning across your product portfolio
• Research our customers' needs at a deep level to define Jobs to be Done (JTBD)
• Evangelize our products internally and externally
• Enable sales and channel partners with training and collateral for successful outcomes
• Collaborate with product management, marketing, and other internal teams
• Conduct competitive analysis across product portfolio to influence and inform roadmap
• Recommend pricing and packaging changes to maximize value capture

Requirements

• 2+ years of product marketing experience with demonstrated success leading B2B Enterprise SaaS software product launches
• Bachelor's degree in business, sales, marketing, or related field
• Deep understanding of modern product marketing best practices and experience practicing multiple techniques
• Strong strategic thinking and decision-making abilities
• Demonstrated success positioning, launching, and selling successful products
• Data-driven approach with strong collaboration skills to bring the organization to consensus on decisions on both short and long-term product marketing plans
• Excellent verbal and written communication skills
• Bias for action - you don't wait for permission when you see a problem that needs to be solved

Benefits

• Flexible work environment
• Paid parental leave
• Vacation Bonus
• Flexible paid time off
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

OUR CORE VALUES

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

MORE ABOUT VASION

Visit https://www.vasion.com and https://www.printerlogic.com

ADDITIONAL INFORMATION

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.