Job Description
- Develop coherent go-to-market strategies
- Conduct market research and competitor analysis
- Shape product positioning and customer messaging across marketing channels
- Highlight product features and translate technical details to user benefits
- Create content that educates and inspires customers and enables and empowers sales management
- Align internal stakeholders to strategies and messaging
- Manage product marketing campaigns that drive demandÂ
- 5+ years of product marketing and go-to-market experience
- Strong written and verbal communication skills
- Skills in managing both qualitative feedback and quantitative metrics
- Creative and detail-oriented
- Deep understanding of market trends and product lifecycles
- Experience generating sales enablement collateralÂ
- Familiarity with product marketing tactics
- Ability to influence internal and external constituencies
- Ability to work independently at a fast pace
Date Posted
10/21/2023
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0
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