Product Marketing Manager, Ads Platform

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Ads Product team at Snap Inc!

What you’ll do:

• Help shape the future of our advertising tools, including performance insights and recommendations tailored to advertiser needs and objectives.

• Evolve our ad creation and editing experience to ensure advertisers are able to easily set up campaigns. Provide the guidance and best practices they need to meet their objectives with Snap.

• Grow the Snap self-service advertiser customer base through improved onboarding workflows, launch of additional payment options, and enabling mobile campaign creation and management.

• Provide actionable optimization guidance for advertisers of all sizes, across different marketing objectives through a scaled recommendations platform. 

• Improve Snap Ads Manager reporting to ensure customers are able to easily understand performance and the value of their Snap advertising. 

• Streamline creative development to make it easier for advertisers to develop ads likely to resonate with Snapchatters, and to identify what creative are working best. 

• Identify new opportunities to provide value to advertising partners through new targeting features, bidding types, ad formats, and 3P integrations. 

Knowledge, Skills & Abilities:

• Familiarity with digital ads competitive landscape, across both web and app environments.

• Experience building and/or marketing platform-level advertising solutions and features. 

• Deep passion for improving the customer experience, including establishing key indicators of customer satisfaction and how to measure progress over time. 

• Excellent written and verbal communication

• Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously

• Comfort with ambiguity, dependencies and heavy cross-functional collaboration

• Ability to transform complex and nuanced concepts into simple actionable tasks

Minimum Qualifications: 

• Bachelor’s degree or equivalent years of experience

• 4+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work 

Preferred Qualifications:

• Experience integrating 3P solutions into ads platform environment

• Familiarity with customer retention drivers, and how to incorporate into platform product development

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

For CA based applicants: 

• The base salary range for this position is $145,000 - $210,000 annually

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

For WA based applicants: 

• The base salary range for this position is $145,000 - $210,000 annually

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

For NY based applicants:

• The base salary range for this position is $145,000 - $210,000 annually

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!