Product Marketing Manager, App Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Ads Product team at Snap Inc!

What you’ll do:

• Own Snapchat’s solutions for App advertisers using your knowledge of marketplaces, platforms, and products used by App developers, and your understanding of the ad tech industry.

• Properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s Mobile App Ad solutions.

• Conduct research and analysis to understand advertising solutions, identify key market trends, and spearhead initiatives to capture growth opportunities

• Develop extensive market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking in order to influence our monetization strategy

• Drive successful cross functional alignment on go-to-market strategy and planning and track success metrics accordingly

• Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers

• Provide strategic guidance and support during all phases of the sales cycle (pre-sale, on-boarding, and renewal)

Knowledge, Skills & Abilities:

• Knowledgeable in building ad tech for app developers

• Skilled in the delivery and oversight of 1P solutions such as targeting, measurement, optimization, etc.

• Skilled in written and verbal communication

• Ability to prioritize duties and work autonomously

• Excellent interpersonal skills with a high attention to detail

• Skilled in turning complex and nuanced concepts into simple actionable tasks

Minimum Qualifications:

• Bachelor’s degree in business, economics, marketing or equivalent years of experience

• 5 years of industry experience in product marketing, internet technology, or other relevant digital marketing work

Preferred Qualifications:

• Demonstrated public speaking skills and comfortable presenting to groups of 100 - 500+

• Well versed in app monetization models (IAA, IAP, freemium), and the tools these apps need to succeed

• Strong understanding of the mobile app ecosystem, including auction dynamics, mobile app measurement and attribution, programmatic buying, and mobile ad networks

• Track record of overseeing multiple products throughout their entire lifecycle: from pre-planning, to launch, to expanding features and maturing the solution post-launch

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy.

For CA based applicants: 

• The base salary range for this position is $165,000 - $240,000 annually

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

For WA based applicants: 

• The base salary range for this position is $165,000 - $240,000 annually

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!