Product Marketing Manager, B2B

TP-Link is currently seeking a Product Marketing Manager, B2B for US Headquarters in Irvine, CA

TP-Link is the leading provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products.

Spacious and modern, our Irvine office creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, TP-Link USA offers a modern working environment, free gym membership, quarterly team building, flex-spending, employee paid benefits, bi-annual raise opportunity, paid vacation & holidays, 401k plan and annual bonus. Come join our team!

Requirements

What We're Looking For

• Master customer knowledge through market research, segmentation analysis and customer interviews and utilize it on the go-to-market strategy.
• Experienced in launching products in the US market along with the ability to develop and manage sustaining marketing efforts including product press, product photo and video, CPC campaign and influencer campaign.
• Craft product positioning and messaging-from product packaging, sales presentation to product online page-that tell a compelling, consistent story based on core messaging and positioning.
• Exceptional organization and communication skills, well-spoken and articulate technologist with the ability to talk to every level, from C-level executive to Sales and even to the mainstream consume.
• Experienced in sales enablement and acting as an advisor to the sales team. Ability to effectively communicate the value proposition of the products to the sales team and develops the sales tools that support the selling process of products.
• A highly motivated, proactive individual that can work in fast-paced environments with the ability to pivot quickly.
• Experience with Tier 1 tech media - Wirecutter/PCMag/CNET, etc is a plus.
• Able/Willing to train team members

Education & Experience

• B.S. Marketing, Business Administration, Engineering or related field.
• 3+ years of consumer technology product marketing experience preferred, additional B2B side experience is a Plus.
• Demonstrated ability to create compelling product messaging and translate technology features into business benefits.
• Demonstrate the ability to effectively network across multiple functional areas in an organization.
• Ability to be a self-starter, set priorities and collaborate with different elements of a business organization
• Experienced presenter who is a good storyteller and capable of tweaking presentations in real-time based on audience needs.
• Excellent written and verbal communication. Capable of authoring industry and product related blogs, white papers, and presentations.
• Have a technical understanding of the product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality.
• Deep analytical and strategic thinking abilities, along with the ability to see the big picture from scattered pieces of information. Able to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders.

Benefits

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. While TP-Link has made its global mark, it is still a relatively new brand to the U.S. As we grow and shape our team, we're looking for people to directly influence the success of our U.S. business.

Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team.

We are committed to diversity. TP-Link is an Equal Opportunity Employer M/F/D/V.