Product Marketing Manager, Brand Solutions

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

We’re looking for an experienced Product Marketer to join Team Snapchat, focused on Snapchat’s brand solutions for advertisers! In this role, you will support our Sales team based in North America to drive product adoption, lead go-to-market, and be the “voice-of-the-market” to our Product org. 

As a Product Marketer, you will conduct research and analysis to understand advertising solutions, identify key regional market trends, and lead initiatives to capture growth opportunities. You will use your market knowledge and analytical mindset to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions. 

What you’ll do:

• Be a recognized Brand solutions expert and collaborate with a group of Product Managers and Product Marketers to develop global go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies

• Lead extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy

• Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly

• Inspire and educate both internal and external teams on Snapchat’s video solutions for advertisers 

• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

• A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance

Knowledge, Skills, and Abilities: 

• Strong understanding of the digital marketing industry dynamics, especially brand advertising as it pertains to video 

• Excellent verbal and written communication skills, with high attention to detail

• Strong public speaking skills and comfortable presenting to groups of 100 - 500+

Minimum qualifications:

• Bachelor’s degree (in marketing, business, or economics) or equivalent years of experience

• 4+ years of experience in product marketing, account management, Sales, internet technology or other relevant digital marketing work

Preferred qualifications:

• Solid track record in launching products & driving global adoption 

• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!