Job Description
Affirm is reinventing credit to make it more honest and friendly giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Manager you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy lead high-impact go-to-market initiatives and develop compelling narratives that drive business outcomes.
This is a highly cross-functional role that requires strong product intuition strategic thinking and a bias for action. You’ll bring deep customer and competitive insights to everything you do and operate as a true partner to Product Revenue (including Sales Customer Success and Enablement) Partnership and Analytics leadership.
What You’ll Do:
Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities uncovering unmet customer merchant and partner needs and incorporating feedback loops. Leverage customer research competitive intelligence and market trends to inform product development and strategic prioritization.
Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions developing segmentation strategies aligning cross-functional stakeholders and measuring launch success. Additionally you will analyze complex data sets to uncover insights that inform segmentation positioning and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales Customer Success Enablement and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership builds trust and drives continued engagement.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex cross-functional projects. Manage multiple high-priority initiatives simultaneously anticipate risks and maintain momentum through thoughtful planning and execution.
Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
Collaborate across Teams to Drive Alignment: Build strong relationships across Product Sales Customer Success Analytics and other key teams. Lead cross-functional meetings resolve cross-functional dependencies and ensure tight alignment on GTM plans and product initiatives.
Be a Culture Carrier: Serve as a champion of Affirm’s values and culture consistently fostering collaboration transparency and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment promoting open communication and encouraging others to take risks and innovate.
What We’re Looking For:
7+ years of experience in product marketing product management or a similar role ideally in a Payments or Fintech environment.
Proven track record of leading product launches and driving GTM strategy that delivers business results.
Strategic thinker with strong business acumen able to connect the dots between customer needs market trends and product development.
Excellent communicator and storyteller with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Proven ability to collaborate and influence cross-functionally.
Outstanding prioritization and project management skills with a keen ability to balance short-term execution with long-term strategy.
Creative problem-solver who’s not afraid to roll up their sleeves iterate quickly and champion innovative solutions.
This role is ideal for someone who thrives in a dynamic environment brings creativity and analytical rigor to problem-solving and is passionate about transforming the way people access credit.
Pay Grade - M
Equity Grade - 8
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors including location experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards monthly stipends for health wellness and tech spending and benefits (including 100% subsidized medical coverage dental and vision for you and your dependents.)
USA base pay range (CA WA NY NJ CT) per year: $185000 - $245000
USA base pay range (all other U.S. states) per year: $164000 - $224000
Please note that visa sponsorship is not available for this position.
#LI-Remote
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology Food various Lifestyle needs and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application" you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection processing use and storage of your personal information as described therein.
Skills Required
- 7+ years of experience in product marketing product management or a similar role
- Experience in Payments or Fintech
- Proven track record of leading product launches and driving GTM strategy that delivers business results
- Strategic thinker with strong business acumen
- Excellent communicator and storyteller able to simplify complex ideas
- Highly analytical mindset; confident with data and extracting insights
- Experience navigating ambiguity and driving alignment in fast-paced environments
- Proven ability to collaborate and influence cross-functionally (Product Sales Customer Success Analytics)
- Outstanding prioritization and project management skills
- Ability to design and execute programs that drive merchant engagement and adoption at scale
- Experience developing messaging and materials for key client-facing moments
What the Team is Saying
Affirm Compensation & Benefits Highlights
- Affordable Benefits—Healthcare coverage includes $0 employee medical premiums with robust dental vision and mental‑health programs that minimize out‑of‑pocket costs. Careers materials also describe expanded comprehensive benefits that reinforce affordability.
- Parental & Family Support—Paid parental leave provides 18 weeks for both birth and non‑birth parents plus a four‑week return‑to‑work transition at full base pay. Family‑building support is further enabled through dedicated spending wallets and related programs.
- Leave & Time Off Breadth—Time away is structured through generous/flexible PTO and company‑wide Away Days published annually with added Health Days and Life Happens time for unexpected needs. These collective recharge days complement day‑to‑day flexibility.
Affirm Insights
What We Do
At Affirm we help people say yes to the things that matter with flexible transparent ways to pay over time. No hidden fees no compound interest and no fine print—just a smarter way to spend.
Why Work With Us
Who is an Affirmer? /noun/ Someone who believes finance shouldn’t be complicated. We come from a diverse set of backgrounds and we’re driven by the desire to improve lives through honest financial products. We define success by challenging one another to bring our best ideas to every single project—and we have fun while doing it.
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Affirm Offices
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Employees work remotely.
Affirm is a remote-first company! Our employees can work anywhere in the U.S. but if an office is more your style we have office locations in San Francisco Chicago New York City and Pittsburgh.
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Date Posted
06/24/2026
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