Product Marketing Manager - Credit-Informed Marketing Solutions
Job Description
What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team. What you'll bring to our team:• 5+ years of relevant product marketing and sales enablement experience• Demonstrated experience developing high-impact collateral, product positioning, messaging, and content marketing assets• Excellent project management, process, and cross-functional collaboration experience• Strong public speaking skills and ability to write and design compelling customer-facing presentations• Creative and innovative thinking with a willingness to take risk, fail fast, iterate, and learn• Demonstrated ability to work across functions, create feedback loops, be a team player, and thrive in a highly collaborative and matrixed environment• Ability to develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning• Proven track record in roll-up-the-sleeves execution against marketing strategy and plan• Experience working in B2B SaaS environments, such as, marketing technology, advertising technology, measurement/analytics, artificial intelligence preferred
Impact You'll Make:
TransUnion prides ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.
As TransUnion evolves and expands offerings for marketing and advertising ecosystem, the Product Marketing Manager - Credit-Informed Marketing Solutions role supports the expansion and growth of the Marketing Solutions business through the development and support of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following:• Support cross-functional execution and oversight of go-to-market programs for TransUnion Credit-Informed Marketing Solutions• Perform market research and competitive analysis for product positioning and to drive sales enablement• Craft high-impact marketing and sales enablement assets in partnership with corporate marketing, demand generation, and sales teams• Evangelize products and key narratives across internal stakeholders and audiences• Track key performance indicators to monitor and enhance product marketing effectiveness
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion's Internal Job Title:
Sr Consultant, Product Marketing
Date Posted
08/15/2022
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