Product Marketing Manager - Cybersecurity

Introduction
When you join the IBM team in Bucharest you will accelerate your career at an iconic
company known as a pioneer in computing. You will grow your knowledge of cutting-edge
software such as generative Al or hybrid cloud while working with teams across the globe
and driving outcomes that shape the future of IBM and your own career. In addition to a
competitive package IBM offers a collaborative and growth-oriented work environment and
global responsibilities.

Your Role and Responsibilities

As a Product Marketer for a cybersecurity product you will have an exciting global role and be responsible for the market success of a meaningful part of IBM’s software portfolio. You will work on a highly skilled and dedicated cross functional team whose mission is to help business expand in existing clients and acquire new clients primarily through an inbound motion and product-led growth (PLG) approach. As part of this team you will help drive business across the installed base and incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth building the future at IBM.

You will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product sales and ecosystem teams you will plan build manage and execute go-to-market strategies including market moments and product/offering launches to improve performance across the digital and ecosystem routes for one of IBM’s products. You will learn all aspects of our product-centric approach: use cases target audience complementary IBM product capabilities and competitive differentiation. This approach will optimize impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.

• Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
• Strategic Planning: Create and execute plans that align with business goals driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
• Partner Collaboration: Communication and develop joint marketing by tapping into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
• Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content client presentations analyst proof points product demos event kits to attract for new client acquisition

This is a Hybrid role attendance at the office will be required only 3 times per week.

Required Technical and Professional Expertise

• 5+ Years of experience in B2B marketing or content
• Experience with Security Software in Data Security preferred
• Experience effectively communicating ideas in writing to different audiences in both long-form and short-form
• Ability to articulate a point of view concisely and effectively using differentiated messaging and full funnel product content and artifacts
• Technical acumen and functional understanding of security software

Preferred Technical and Professional Expertise
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