Product Marketing Manager- Farm Rich

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

The Product Marketing Manager for Farm Rich is responsible for leading annual planning for products in addition to implementing annual plans.

This professional can live in the greater Buffalo NY area or St. Simons Island GA area.

KEY ACCOUNTABILITIES/OUTCOMES

Product Management

• Product Development and Improvement: Execute innovation/renovation activity against plan
• Product/Segment Knowledge: "Expert" on category/segment within the Division (understand operational capabilities, technical aspects, uses, customer positioning)
• Provide input into the demand plan
• Provide support and solutions to the Product Supply Chain
• Make pricing recommendations on new products and general price increases based on value
• Problem solve inventory/spoilage issues
• Recommend SKUs for rationalization and execute

Understand the Market

• Consumer/Customer/Industry understanding, target markets and segments for category
• Understanding competitive set/competitive assessment/market quantification and analysis
• Perform Category Discovery work to generate new products and platforms within appropriate target segments

Leadership

• Vision/Strategy: Drive category/segment/customer plans and execution according to it's strategic role within the Division to achieve divisional volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Provide cross-functional team leadership/project management
• Maintain consistent communication with field sales, market research and other resources to develop insight into emerging focused trends and translate into business opportunities

Marketing Management

• Responsible for planning and executing marketing communications for category/segment within the Division and the associated budget by:
• Understanding brand equity
• Managing brand positioning
• Supporting agency/consultant management
• Shopper/operator marketing (consumption, promotion, merchandising development)

Financial Acumen

• Product line P&L responsibility for product category within Division. Make appropriate RONA recommendations
• Understand product cost structure (perform basic proforma's)
• Develop and manage appropriate budgets and contingency plans as required

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelors degree in marketing or related field required; MBA preferred
• Minimum 5 years experience in a product marketing role. Experience in the food industry or CPG a plus
• Demonstrated financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability
• Ability to work with cross functional teams
• Strong multitasking and prioritization skills
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
• #CORP123 #LI-RT1

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

Annual Range/Hourly Rate

$97,920.00 - $146,880.00

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates-their whole selves-is a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life:

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests (we are a food company after all)!

It's all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH'S.

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.