Product Marketing Manager - Flocabulary

Company Description

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom.

Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Job Description

As the Product Marketing Manager (Flocabulary) at Nearpod by Renaissance, you will be a key contributor for telling the stories that take our solutions and products to market, for curating a set of sales enablement assets, and for developing and driving campaign strategies that ensure that solutions and products reach revenue goals.

The Product Marketing Manager should understand the power that narrative has to redefine a category, to highlight where their product is the first, only, biggest, and best, and to convert product features into customer benefits. They will work closely with product management, Sales and Customer Success teams, and the other arms of marketing to help ensure that products go to market successfully. 

In this role you will: 

• Develop messaging using value propositions and value pillars that privilege benefit over feature and differentiate Renaissance's products from competitors. 
• Assist in developing GTM strategies to ensure that solutions and products reach revenue goals, including GTM motions for new product releases and launches. 
• Respond to regional and international sales needs by effectively partnering with Field Marketing, Revenue Enablement, and Customer Success teams. 
• Work closely with cross-functional teams (e.g., other marketing divisions, Product Management, Sales, Customer Success), to help develop effective marketing strategies and content (e.g., web content, campaigns, collaterals). 
• Support voice of customer activities that validate messaging, inform roadmap and seed sales. 

The ideal candidate will be: 

• A driver, eager to take initiative 
• A natural collaborator who leads others easily 
• Growth-minded and flexible, excited by change 
• Digitally savvy 

Qualifications

For this role as a Product Marketing Manager, you should have:

• 3+ years of product marketing or product management experience preferably in an education industry. 
• Bachelor’s degree or equivalent preferred
• Expert presentation skills
• Strong writing and communication skills for internal messaging and external purposes (internal documentation, presentation
• Some experience with education, either within the K-12 school system or in the education industry, with understanding of the daily lives of both teachers and administrators, preferred. 
• Understanding of the K-12 market. 
• Working knowledge of core product marketing programs, activities and tactics (e.g. positioning and messaging frameworks, integrated marketing campaigns). 
• Proven performance in earlier role 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range: $74,700 to $102,750 This range is based on national market data and may vary by location.

Benefits for eligible employees include:

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth
• Health Savings and Flexible Spending Accounts
• 401(k) and Roth 401(k) with company match
• Paid Vacation and Sick Time Off
• 12 Paid Holidays
• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
• Tuition Reimbursement
• Life & Disability Insurance
• Well-being and Employee Assistance Programs

Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!

EQUAL OPPORTUNITY EMPLOYER

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

REASONABLE ACCOMMODATIONS

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.

EMPLOYMENT AUTHORIZATION

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For information about Renaissance, visit: https://www.renaissance.com/