Product Marketing Manager B2B

Are you ready to trade your job for a journey? Become a FlyMate!

Passion excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform proprietary payment network and vertical specific software to help our clients get paid and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps that is you! 

Who we are: 
Flywire is a global payments enablement and software company founded more than a decade ago to solve high-stakes high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. 

Today we support more than 4800 clients across the global education healthcare travel & B2B industries with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1200 global FlyMates representing more than 40 nationalities and in 12 offices world-wide we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
 

The Opportunity:

As Flywire continues to scale its B2B software and payments platform Product Marketing plays a central role in how we turn product capability into market impact.

This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand easy to sell and clearly differentiated. You will shape how we position our products how we go to market and how we enable teams to win. The output shows up in pipeline quality conversion and revenue.

You will connect product strategy customer insight and commercial execution. That means sharpening our story targeting the right customers and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What you'll do:

Positioning ICP and Messaging

• Define clear differentiated positioning and value propositions for our B2B solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple compelling narratives
• Ensure consistency across Product Marketing and Sales

Go to Market and Launch Execution

• Lead go to market strategy for launches releases and commercial initiatives
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales Marketing and Partnerships
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high quality enablement materials including decks battlecards demos and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and RevOps to improve win rates deal quality and conversion
• Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

• Synthesize customer feedback win loss insights and field input into actionable direction
• Build a strong understanding of buyers market dynamics and competition
• Feed insights back into positioning targeting and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content messaging and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution

Here's what we're looking for:

• At least 5 to 8 years of B2B product marketing experience across SaaS payments fintech or similar environments
• Proven track record owning positioning go to market launches and enablement with clear ties to pipeline conversion and revenue
• Strong commercial and product instincts with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product Sales and broader commercial teams
• Hands on experience using AI in day to day marketing workflows with a focus on improving speed quality and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills both written and verbal with the ability to influence across teams
• Highly organized able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Nice to have

• Experience in payments fintech or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes

What We Offer:

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
• Work with brilliant people that will keep you on your toes learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health Wellness Yoga/Pilates/HIIT Classes) with Global FlyMates
• Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
• Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)

Submit today and get started!
 

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.

Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices and diversity and inclusion at the core of our people agenda we believe our FlyMates are our greatest asset and we’re excited to watch our unique culture evolve with each new hire.

The US base salary range for this full-time position is $105000-$120000 plus bonus and benefits. Our salary ranges are determined by role position level and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and several other factors including job-related skills experience relevant education and training. 

#LI-Hybrid

What We Do

Flywire is a global payments enablement and software company. We combine our proprietary global payments network next-gen payments platform and vertical-specific software to deliver the most important and complex payments for our clients and their customers.

Why Work With Us

Global collaboration is at the heart of what we do at Flywire. We’re excited to watch our unique culture evolve with each new FlyMate; it's our differences as individuals that make us stronger as a team. With over 30 nationalities across 11 countries we believe our FlyMates are our greatest asset.

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