Product Marketing Manager III

Overview:  
At PointCentral, we create innovative technology that make life easier for residential rental property managers and the people living in, working at, and visiting their communities.  We are enabling a world where property managers can spend their time focusing on the people that make their communities thrive rather than routine administrative, operational, and maintenance tasks, while providing residents and guests access to secure, convenient, and resource-conserving smart home solutions.  

We are looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for PointCentral IoT property automation products.  

The product marketer must be able to assess the professional residential rental market to understand the product and service landscape where our property management customers operate, as well as understand the service provider partners who deliver and support our technology platform. The Product Marketing Manager will drive research projects to understand market needs, trends, and competition. They will be responsible for developing product positioning and content/tools for sales enablement and product launches. 

Responsibilities: 

• Help inform and support execution of the go-to-market strategy for key PointCentral property automation product lines and new product launches.
• Formalize competitive intelligence processes and own the dissemination of insights across key PointCentral stakeholders.  
• Develop product positioning content, messaging, and sales enablement assets.
• Conduct market and industry research and discovery to identify market trends and customer needs. Reports actionable insights to PointCentral stakeholders.  
• Responsible for tracking, understanding, and communicating real estate industry developments, emerging technologies, and regulatory requirements.  
• Support effective product launches by driving internal consensus around project and product delivery dates and work with all teams to ensure milestone and delivery dates are met.
• Help turn marketing insights and buyer intelligence into sales tools and thought leadership to support the sales cycle.
• Create content, assets, and tools including product marketing briefs. Work with marketing to assist in the creation of sales playbooks. 
• Develop actionable, data-driven insights to inform product and marketing strategy.  
• Drive development and validation of product/service positioning, category creation, messaging, and competitive segmentation.
• Articulate the differentiated value of PointCentral technology and clearly communicate the value to internal and external audiences. Understand technical product and service specs and translate them into meaningful benefits for impacted audiences. 

  Requirements: 

• 5-7 years of Product Marketing experience and a bachelor’s degree 
• Degree in business, marketing, real estate, or sciences a plus 
• Demonstrable track record of crafting compelling positioning and thought leadership content
• Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
• Excellent written and verbal communication skills
• Passion for new technologies and working in fast-moving markets
• Can take high level direction from leadership and own project development, execution, and completion
• Desire and willingness to think differently and voice thoughts and opinions to leadership
• Desire to become a subject matter expert within the IoT property automation and rental market domain
• Background in real estate or residential property management a plus  

Why Work for PointCentral?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the PointCentral team!
• Gain well rounded experience: PointCentral offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of IoT, SaaS and M2M technologies including wireless communication, video monitoring, smart home automation, web development, and backend application development and hosting.
• Focus on fun: PointCentral places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.

Company Information

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more.  We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. 

For more information, please visit www.alarm.com.

Company Benefits

PointCentral offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

JR103648