Product Marketing Manager, IoT

As a Product Marketing Manager with Identiv, you will lead the IoT (RFID/HF/NFC/BLE/SaaS) go-to-market strategy to ensure all marketing programs support Identiv's growth strategy. This position requires tight interaction with sales, operations, R&D and product development teams. Success in this role requires a strategic and innovative mindset and the ability to read future market trends and needs, with strong teamwork and relationship-building skills. The product marketing manager will work with cross-functional teams across geographic boundaries. This role requires strong analytical skills, the ability to identify key market dynamics that impact the business and a mindset that embraces change in a fast-paced and ambitious team environment.

Location: Remote but must reside in Europe or the United States

Responsibilities

• Lead the strategic go-to-market plan and product/business unit positioning of both hardware and Software with bitse.io
• Lead new product and software introductions with Product Management
• Launch strategy and pitch decks for prominent segments including Healthcare, smart packaging, and specialty retail
• Organize and lead strategic meetings and presentations with key stakeholders in prospective companies with the latest Identiv solutions
• Analyze marketing strategy from different points of view and influence multiple stakeholders in a matrix structure to work towards common goals
• Set breakthrough product marketing strategy and programs by developing key customer and market insights, and delivering innovative marketing solutions
• Analyze marketing strategies and ROMI to drive continuous improvement
• Drive the voice of the customer, net promoter score, and share of voice analysis to evaluate customer feedback and market attribution
• Translate long-term market trends into positioning statements and value propositions
• Create compelling value propositions and oversee the production of all product content
• Collaborate with product management teams to design a winning content strategy and oversee the development of material that drives global sales growth (Competitive collateral, presentations, training material, etc.)
• Be a champion for your product portfolio through articulating the values and strengths of Identiv's products versus competitive products
• Consistently monitor market intelligence and related technology trends, conduct competitive analysis, and deliver insights that advance Identiv's marketing programs
• Actively engage with key customers and targeted accounts to build an account-based marketing program that expands the pipeline and supports the ability to drive revenue growth
• Drive outbound marketing activities including product promotions, trade shows, etc.

Requirements

• 4+ years of product marketing experience within the technology industry
• High preference for candidates with 3+ years of Semiconductor, BLE/HF/NFC/RFID/Transponders, and SaaS industry experience
• Able to convince and lead people internally (positive impact on the organization, ability to get buy-in)
• Demonstrated ability to translate marketing data into actionable insights
• Experience using marketing automation tools (Salesforce and Pardot preferred)
• Demonstrated ability to build industry relationships
• Able to convert highly technical value propositions into a compelling customer story
• Project management experience
• New product introduction experience
• New Product Launch experience towards a targeted segment
• Bachelor's Degree from an accredited institution (Master's Preferred)

Benefits

At Identiv, we believe in the importance of pay equity. Your base salary is an important part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. Your salary/compensation will be determined based on factors such as geographic location, skills, education, and/or experience.

In the spirit of pay transparency, the base salary range for this position is between $90,000-$120,000 annually.

Total compensation package includes:

• Competitive Base Pay
• Fidelity 401(k) + Company Match
• 10 Company Paid Holidays
• Unlimited/Discretionary Paid Time Off for Exempt employees
• Medical, Dental, & Vision Insurance
• FSA/HSA
• Supplemental Life Insurance, AD&D Insurance, and Dependent Care plans
• A range of discounted products and free services