Product Marketing Manager, Jira

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Overview

We're looking for a passionate Product Marketer for Jira Atlassian's flagship product and leading project management tool. As an important member of our team, you'll execute go-to-market strategies that support the acquisition of a diverse set of audiences from Marketers, to Developers, to Designers, and more. To achieve this, you'll support the customer journey from awareness to activation delivering everything from messaging and positioning, to integrated marketing campaigns, product adoption content, and more. You're deeply creative, an excellent storyteller, and consider writing your superpower.

In this role, you will:

• Become a market, product, and customer expert. You'll deeply understand the needs and pain points of our audiences and use those insights to deliver breakthrough messaging and positioning for Jira
• Develop and implement go-to-market strategies and campaigns that improve the awareness, consideration, and adoption of Jira
• Create compelling and creative marketing collateral, including digital and OOH ads, videos, blog posts, webinars, and more, to support customer acquisition and engagement efforts
• Analyze performance metrics and customer feedback to inform ongoing marketing strategies.

Your background:

• 3+ years of product marketing, brand marketing, or content marketing experience
• Writing is your superpower. You're an excellent copywriter and storyteller. You enjoy creating compelling content for a diverse set of influencer and executive personas
• You have experience delivering campaigns and content that move the needle and turn heads in the market
• You love spending time with customers and understanding their motivations and pain-points
• You're a passionate product marketer, with a no-B.S. attitude, who likes to make data-informed decisions
• You're able to spot opportunities to improve, and have experience translating customer needs and market demand into content that helps improve consideration and adoption

Compensation

At Atlassian, we strive to design equitable and explainable compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $129,600 - $172,800

Zone B: $116,600 - $155,500

Zone C: $107,600 - $143,400

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefitsto learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.