Product Marketing Manager Lead - Lead Generation Ads

Responsibilities

Singapore will be prioritizing applicants who have a current right to work in Singapore, and do not require Singapore sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

Team Introduction
The Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, such as eCommerce, Retail, Travel, Media & Entertainment, etc, to make TikTok the most immersive and frictionless advertising experience for consumers to discover and purchase products, content and services, and for advertisers to generate and capture new and existing demand at the point of discovery. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation performance ads solution for TikTok.

We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for Lead Ads products. The near-term focus of the person in this role will be to understand the unique needs of marketers by business model and marketing objective, and support building solutions that can optimize their true business outcome on our platform.

The person in this role will drive the end-to-end lifecycle of products and partner with Product Managers and Engineers to understand customer needs, recommend features, execute tests, and lead go-to-market planning for the global launches of products to all TikTok marketers. This person will have the opportunity to become an expert on customer needs and market opportunity and use their insights to shape what solutions are built and shipped for marketers.

Responsibilities:
- Become an expert on customer problems and market needs by engaging deeply with TikTok's customers, customer-facing teams and industry sources
- Manage a high performing, global team of product marketing specialists
- Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning
- Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations
- Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption
- Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
- Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization

Qualifications

Minimum Qualifications:
- BA/BS degree and 5+ years of product marketing or product management in the tech industry
- Experience leading teams of 5+ people in product management, marketing, or operations function
- Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
- Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
- Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements)
- Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
- Self-motivated to set a high bar for success and excellence in the role

Preferred Qualifications:
- MBA or equivalent advanced degree
- Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
- Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.